Australia’s purveyor of original programming, Projucer, has announced an array of new multi-platform TV shows, digital content and exponential production studio growth.
From Jack Stein (yes, Rick Stein’s son) taking British cuisine across 10 different countries on Inside the Box, to a Veterinarian operating out of the remote Western Australian desert for Desert Vet, Projucer is entering 2018 with not just a bang, but a full-scale explosion.
Among other new programs, Projucer is proud to be announcing Eat Australia Take 2 – the third instalment of its Eat Series format, once again starring former MasterChef winner Andy Allen and contestant Ben Milbourne (pictured above).
The series, which last year saw 2.1 million Australia viewers on SBS Food Network, explores all the culinary corners of Australia, meeting farmers, producers, chefs and restaurateurs in a celebration of the diversity of Australia’s menu.
Further to build on Projucer’s own original IP, it’s also continuing to help some of Australia’s biggest brands expand and own their own channels of digital content, with some recent work with Woolworths proving that everyone has a voice and a story to share.
Projucer co-founder and managing partner Matty Roberts is welcoming 2018 with open arms and couldn’t be happier with the projects underway.
“I’m pumped. We have a saying here at Projucer – ‘Unmake TV’ – and that’s exactly what we do,” he said.
“Projucer is a digitally-minded branded content house focused on making original shows for new-age audiences, and finding alternative funding models to do so.
In the past, we have executed successful brand partnerships with savvy clients such as Jacob’s Creek, Woolworths, Old El Paso, Kellogg’s, Qantas, TopDeck Travel and Blundstone for some amazing content – both long-form and short-form – and I don’t expect 2018 to be any different, as more Aussie brand managers and media agencies are starting to invest in smart branded entertainment.”
Projucer’s one-hour special, Desert Vet, will air in prime time on Channel Seven in early 2018, and together with director of production Tim Small, the company is trying to set a new benchmark in reality documentary making.
Viewers will be treated to a premium, cinematic approach to an otherwise templated genre as a small observational documentary crew track and introduce potentially the most incredible vet you’ve never heard of in Rick Fenny to the world as he undergoes his day-to-day remote vet work across 5,500 kilometres of harsh desert.
Desert Vet follows Projucer’s innovative reverse-engineered funding model, with Tourism WA and Hill’s Pet Foods featuring as major partners of the show alongside Seven.
Also in the early stages of development for 2018 is Elise Strachan’s The Sweet Life. The US-based Australian YouTube sensation will celebrate the diversity of Australian dessert culture with a program format sure to get your stomach rumbling for sweets of all varieties.
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]
It's your Women In Media picture gallery! The perfect way to have a bludge while pretending to do actual work.
Two of Australia’s favourite broadcasters are returning to radio with Murray Wilton and Murray Olds (aka The Two Murrays) set to deliver five hours of news, sport, entertainment, lifestyle and plenty of frivolity over summer weekends on 2GB and 4BC. Their new show launches this Saturday, October 31, and continues on weekends right through until the […]
The Brag Media, Australia’s number one music and entertainment publisher, has today announced it will exclusively represent Australia and New Zealand audiences for Variety. Variety is the most authoritative and trusted source of entertainment business news, reaching an audience of affluent influencers. For 115 years, influential producers, executives and talent in entertainment have turned to […]
Chello has announced three business wins across its business and four new hires to support recent growth. Joining the agency’s roster is ShopifyPlus APAC along with project work with ShopifyPlus North America, Shef, and Raine & Horne’s national brand. These wins complement the agency’s existing LIV by Mirvac and Qudos Bank accounts. ShopifyPlus APAC Marketing […]
MyDeal.com.au made a splash in the online retail sector last week with its successful IPO on the ASX. This week, however, the brand has made waves on television screens nationwide with the release of its lyrical 2020 Christmas campaign for the all-important December quarter, created in partnership with Cyclone Creative Agency. While COVID-19 has affected […]