the Sydney Morning Herald remains the most read newspaper across both print and digital, according to the latest Enhanced Media Metrics Australia figures, but it’s not all sunshine and roses for the print side of the business.
The data shows that the SMH finished 2015 with Australia’s largest cross platform readership, reaching 4.9 million readers. The Daily Telegraph followed with 4 million readers and the Herald Sun with 3.9 million.
However, that doesn’t mean it’s all good news for newspapers, with print numbers dropping compared to the previous year, while mobile continues to climb, snagging readers along the way.
The Daily Telegraph, published by News Corp, saw total readership across all platforms of 3.98 million, dropping by 2.3 per cent, while the The Sydney Morning Herald’s audience was down by 5.6 per cent to 4.86 million, per the emma stats.
The Australian’s audience of 2.83 million dipped 4.3 per cent, but still stayed almost twice the size of Fairfax Media’s The Australian Financial Review, where its monthly audience is running at 1.45 million, down 1.4 per cent.
However, News Corp’s The Advertiser, Mercury, NT News and The Sunday Times turned things around and bucked the declining trend, recording overall audience gains for the period.
Readership of media on mobile devices, nevertheless, continues to be the real hero in the future of newspaper content, gaining 16 per cent more readers, taking the number to 3.6 million.
Accessing news and information on smartphones is emerging as a clear favourite among Aussies and is growing at a faster pace than other digital platforms, however the PCs and laptops of the nation are still proving the most popular mode to read news media, with 9.4 million fans subscribing to this trend.
Readership of news media on tablets hovers around the three million mark.
Readership of news media across digital platforms remains steady at 11.4 million, or 63 per cent of the population, but according to the emma figures, it’s the old print medium that is still the preferred medium for news media readers, at 77 per cent of the population.
“The emma data shows that readers are accessing their news content from a range of platforms depending when, where and how they like it,” The Newspaper Works CEO Mark Hollands said.
Still championing the value of print, Hollands added, “The early commitment by Australians news media publishers to continuous innovation and evolution of their brands across all platforms has paid off and the emma data demonstrates that news media audiences are both large and engaged, providing a valuable target for advertisers”.
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]