Whether it’s advice to tackle the acne wreaking havoc on your son’s confidence, or helping you fight those pesky allergies, Priceline knows that little moments of care can make a big difference.
Priceline’s head of marketing Gabrielle Tully said, “At Priceline, we want our customers to know they’ll be celebrated every time they come in store and that we’ll help in every way we can to make sure everyone in the family is feeling their best. This latest instalment in our Festival of You positioning demonstrates our ongoing commitment to bringing this promise to life.”
Shot between Melbourne’s two latest lockdowns, filming took place in Northcote, Alphington, Dandenong and Parkville, with Grantley Smith as director and production handled by Two Tractors.
Whippet’s creative director Tod O’Reilly said, “Priceline Pharmacy is a unique brand with a lot to offer its customers, and it’s been a privilege to help the Priceline team maintain the perfect balance between brand, retail and service.”
“Developing this latest campaign, full of moments we can all relate to, was a whole lot of fun. We look forward to seeing the Priceline brand continue to thrive.”
The first instalment in the campaign is now running across TV, radio, digital, social and in 470+ stores across the country. Later instalments featuring new, relatable scenarios will be launched throughout the coming months.
CREDITS:
Client – Priceline Pharmacy
Head of Marketing – Gabrielle Tully
Senior Manager – Brand & Magic – Sophie Genovesi
Brand and Media Manager – Lucy Davies
Creative Agency – Whippet
Creative Director – Tod O’Reilly
Creative Group Head – Rebecca Williams
Senior Copywriter – Oliver Ward
Senior Account Director – Lucy Yeo
Production Company – Two Tractors
Director – Grantley Smith
DOP – Simon Walsh
Media – PhD Melbourne
