PR Agency Agent99 Adds Property Expert To Client Roster & Announces New Digital Hire

PR Agency Agent99 Adds Property Expert To Client Roster & Announces New Digital Hire

PR agency Agent99 has added property strategist and author of a new book entitled ‘Positively Geared’, Lloyd Edge (pictured), to its specialty area of PR for speakers, authors and thought leaders.

Commenting on the appointment, Edge said: “This is certainly a challenging time to be launching a book about property, but Agent99’s bespoke approach to offer credible expertise to journalists looking for valuable advice and discussing the trends and likely impact of COVID-19 on the real estate market, is very much in line with my goals. I want to help as many Australians into the property market as possible and I have been really impressed with Agent99’s ability to pivot the strategy, whilst still working towards my long term objectives.”

To address the agency’s growth in demand for social media strategy and management, as well as content creation, Agent99 recently appointed Raymond Toplak as the Agency’s new Digital Marketing Specialist. Raymond brings extensive experience to the team as a digital marketer across  organisations such as IKEA and AAT Kings.

Agent99’s Founder & Director, Sharon Zeev Poole says, “For many agencies, particularly boutiques, the COVID-19 crisis has posed a significant challenge both in terms of client plans and general business operations. The team has worked tirelessly to push the boundaries creatively and find unique, highly relevant and useful ways to connect brands with their audiences at this time.

“For us, this has included amplification through digital channels including appropriate social media and influencer engagement, content creation, end-to-end webinar delivery and reactive media tactics.”

Sharon continues, “It’s safe to say that no one could have predicted the situation that we’re facing. However, as a boutique agency, our goal is to remain focussed on the recovery phase and think strategically about the way we can support our clients in the interim.”

 




Please login with linkedin to comment

Agent99

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]