PR Agency Agent99 Adds Property Expert To Client Roster & Announces New Digital Hire

PR Agency Agent99 Adds Property Expert To Client Roster & Announces New Digital Hire
Emilie Lawson
By Emilie Lawson
SHARE
THIS



PR agency Agent99 has added property strategist and author of a new book entitled ‘Positively Geared’, Lloyd Edge (pictured), to its specialty area of PR for speakers, authors and thought leaders.

Commenting on the appointment, Edge said: “This is certainly a challenging time to be launching a book about property, but Agent99’s bespoke approach to offer credible expertise to journalists looking for valuable advice and discussing the trends and likely impact of COVID-19 on the real estate market, is very much in line with my goals. I want to help as many Australians into the property market as possible and I have been really impressed with Agent99’s ability to pivot the strategy, whilst still working towards my long term objectives.”

To address the agency’s growth in demand for social media strategy and management, as well as content creation, Agent99 recently appointed Raymond Toplak as the Agency’s new Digital Marketing Specialist. Raymond brings extensive experience to the team as a digital marketer across  organisations such as IKEA and AAT Kings.

Agent99’s Founder & Director, Sharon Zeev Poole says, “For many agencies, particularly boutiques, the COVID-19 crisis has posed a significant challenge both in terms of client plans and general business operations. The team has worked tirelessly to push the boundaries creatively and find unique, highly relevant and useful ways to connect brands with their audiences at this time.

“For us, this has included amplification through digital channels including appropriate social media and influencer engagement, content creation, end-to-end webinar delivery and reactive media tactics.”

Sharon continues, “It’s safe to say that no one could have predicted the situation that we’re facing. However, as a boutique agency, our goal is to remain focussed on the recovery phase and think strategically about the way we can support our clients in the interim.”

 

Please login with linkedin to comment

Agent99

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]