Energizer has partnered with Scentregroup and Creative Technology Agency S1T2 to create an interactive experience where players use their speed and agility to power Santa’s sleigh by stepping on as many energy power ups as they can without missing any.
Lucky fleet-footed players will have a chance to share in over $30,000 worth of Westfield gift vouchers.
“Energizer wanted to reflect the EcoAdvanced innovations through an experience that spread some cheer, so we’ve been able to deliver a great game mechanic with an innovative use of an LED display,” S1Ts creative director Chris Panzetta said.
The activation will be running at selected Westfield Malls in Sydney, Melbourne, and Brisbane for two weeks over the Christmas period.
