PMP Group, the ASX-listed printing and integrated marketing services firm, has today announced that it will consolidate its portfolio of more than 20 unique businesses under one brand: Ovato.
As a result of this consolidation, the company’s ASX listing code will change from PMP to OVT.
The rebrand will see a reorganisation of the company’s core competencies, around four pillars of print, distribution, agency and production, to support the business’s vision of turning audiences into customers and driving growth.
The Ovato brand will unify all companies across the group, including PMP Print, Australia’s largest printing group; PMP Distribution, a residential delivery company covering almost 7 million Australian homes weekly; Gordon and Gotch, a magazine and retail distribution group; SBM, a full-house creative and production business; Traction Digital, which provides digital marketing and engagement services; Spectrum Group, a PR, digital and content marketing agency; and Griffin Press, Australia’s oldest book printing business.
Ovato CEO Kevin Slaven (feature image) said: “Our rebrand gives us the opportunity to focus on our clients and their needs directly, around our promise of turning audiences into customers.
“While each of our businesses will come under the single brand, our work and commitment with all our clients will remain constant.
“Everyday, we deliver content across print and digital channels to millions of people in Australia, New Zealand and around the world.
“Our change to a unified brand unlocks new value for our clients, through greater collaboration, increased efficiency, and investments in innovative new technologies.
“One significant new capability is our exclusive partnership with Quantium, a best-in-class data and analytics business.
“This will link our residential distribution capabilities and household data with their extensive data-cloud and AI platform.
“For the first-time, this will allow us to deliver enhanced targeting and measurability to our print channels and campaigns, enabling our customers to see analytics and ROI metrics that are more akin to digital advertising”.
The company, now known as Ovato, has a long history in the printing and marketing industries that stretches back more than 150 years.
The company has undergone many changes since establishment, including a multi-company merger in 2017 that married printing and distribution specialists PMP Limited with fellow printing and marketing services giant IPMG.
This merger united PMP Limited’s stable of business, which included leading newspaper and magazine distributors Gordon and Gotch, with IPMG’s Hannan Print, Offset Alpine Printing and Inprint.