Pluralsight, the technology skills platform, has selected global communications agency, Hotwire, to support its communications strategy in Australia as the company begins its next phase of international expansion.
“Pluralsight is committed to democratising technology skills around the world. To meet the needs of the evolving and increasingly complex tech landscape globally, Pluralsight is expanding to reach new markets and Australis is our next port of call,” said DJ Anderson, Vice President of Communications at Pluralsight.
“Selecting Hotwire to be Pluralsight’s agency of record for the region was a no-brainer as we sought a strategic partner to amplify the brand through holistic thought leadership content and strong media relations.”
Pluralsight conducted a competitive search for a communications partner in Australia and appointed Hotwire in the midst of a rapid expansion strategy in the region. While continuing to celebrate Pluralsight’s steady drumbeat of successes, Hotwire is raising the bar on media engagement and supporting Pluralsight’s brand awareness goals and growth trajectory through targeted thought leadership, corporate profiling, and customer stories.
Mylan Vu, Managing Director at Hotwire Australia, commented, “Pluralsight is one of the few organisations offering solutions that can help organisations identify and solve their tech skills gaps today, as well as minimise these gaps as their tech needs change and grow over time.
“Skills and talent are frequently topping the list of business priorities for tech businesses and industry innovators, so we’re proud to be partnering with Pluralsight as they tackle this industry challenge head-on, with the needs of IT leaders and CIOs driving their business strategy.”