iSite Media will soon provide marketers the opportunity to brand the Auckland skyline, with plans announced to establish New Zealand’s largest digital billboard in the centre of Auckland.

Towering over Victoria street and Hobson street, the billboard will attract a huge daily audience and be visible for more than a kilometre.  The billboard has been dubbed ‘The Victoria’ and will light up the day and night with 124m of the highest quality LED technology.

Wayne Chapman, CEO of iSite Media, said:  “We are excited to launch Aura, our digital collection brand, and to premiere ‘The Victoria’ as the centrepiece. The site epitomises our vision of digital billboards through its prominent position, leading technology and distinctive design. iSite is committed to being at the forefront of the digital re-imagination of NZ OOH, and expect Aura to become an important and growing area of our business”