B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Pipeline360 Expands APAC Presence With Joseph McCarthy As Senior Account Director
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Pipeline360 Expands APAC Presence With Joseph McCarthy As Senior Account Director
Advertising

Pipeline360 Expands APAC Presence With Joseph McCarthy As Senior Account Director

Staff Writers
Published on: 25th March 2025 at 11:17 AM
Edited by Staff Writers
Share
3 Min Read
Joseph McCarthy
SHARE

Pipeline360, Integrate’s media business, has announced the hire of Joseph McCarthy as senior account director for APAC, strengthening its presence in the region as it targets global growth. This strategic hire follows a year of significant momentum in APAC, with Pipeline360 doubling its regional revenue and expanding its market reach.

Based in Singapore, McCarthy will play a pivotal role in delivering Demand-as-a-Service (DaaS) solutions, including Branded Demand and leading content services, to B2B marketers. He will be responsible for driving revenue and growing the company’s customer base in APAC, which includes industry leaders such as Adobe, RedHat, and Splunk.

“APAC is a key growth market for Pipeline360, and our continued investment in the region reflects our commitment to meeting the evolving needs of B2B marketers globally,” said Elizabeth D’Arcy-Potts, commercial managing director of EMEA and Asia-Pacific at Pipeline360. “With a deep understanding of the APAC market, industry, and partner ecosystem, Joseph will be instrumental in driving customer engagement, expanding our market reach, and scaling our growth across the region.”

McCarthy brings a wealth of B2B marketing industry experience to Pipeline360, having most recently served as Sales Director for Enterprise Accounts at Madison Logic. His extensive background also includes key leadership roles as Account Director at TechTarget and Director of Sales at BrightTalk. At BrightTalk, McCarthy established a commercial presence in Asia Pacific as the first person on the ground; grew the Singapore, Hong Kong, and Australia markets; and led market expansion in the Association of Southeast Asian Nations (ASEAN: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam).

“Having spent the past six years in Singapore, I’ve seen firsthand the unique challenges APAC marketers face – from navigating multiple time zones, languages and cultural norms to managing market maturity, technology adoption, and data compliance,” said McCarthy. “What drew me to Pipeline360 is its commitment to addressing these pain points head-on by helping marketers streamline operations, refine strategy, and prioritise real, measurable outcomes.”

As part of its investment in the APAC region, Pipeline360 has commissioned in-depth market research on “The 2025 State of B2B Pipeline Growth”, which will include an analysis of the APAC B2B marketing landscape. The company will sponsor and host a panel discussion to discuss its findings at the B2B Marketing Leaders Forum APAC 2025 in Sydney, Australia in May, as well as the B2B Marketing Leaders Forum Asia 2025 in Singapore in October.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: pipeline360
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

Agency Scorecard: Special
09/07/2025
Agency Scorecard: iProspect
09/07/2025
Meet Adland’s Best Number-Whisperers In The Best Of The Best Data Scientists!
09/07/2025
State Vs State, Campaign Vs Campaign: Brands Go Head-To-Head In The Origin Decider
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?