Pinterest has updated its ad policies to prohibit all ads with weight loss language and imagery.
This stance makes Pinterest the only major platform to prohibit all weight-loss ads.
The update is an expansion of the company’s ad policies that have already prohibited body shaming and dangerous weight loss products or claims.
The updated policy will now prohibit:
· Any weight loss language or imagery;
· Any testimonials regarding weight loss or weight loss products;
· Any language or imagery that idealizes or denigrates certain body types;
· Referencing Body Mass Index (BMI) or similar indexes; and
· Any products that claim weight loss through something worn or applied to the skin
This is in addition to ad content that is already barred from Pinterest, including:
· Weight loss or appetite suppressant pills, supplements, or other products;
· Before-and-after weight-loss imagery;
· Weight loss procedures like liposuction or fat burning;
· Body shaming, such as imagery or language that mocks or discredits certain body types or appearances; and
· Claims regarding unrealistic cosmetic results
Ads promoting healthy lifestyles and habits or fitness services and products will still be allowed, as long as they don’t focus on weight loss.
This policy change was developed with the guidance and advice of the National Eating Disorders Association (NEDA).
Elizabeth Thompson, interim CEO for the National Eating Disorders Association, said: “The National Eating Disorders Association (NEDA) applauds Pinterest for taking a leadership position as the first platform to prohibit all ads with weight-loss language and imagery.
“NEDA is encouraged by this necessary step in prioritizing the mental health and well-being of Pinners, especially those impacted by diet culture, body shaming, and eating disorders.
“We are hopeful this global policy will encourage other organizations and companies to reflect on potentially harmful ad messages and to establish their own working policies that will create meaningful change.”
