Pinterest Updates Ad Policy To Ban All Weight Loss Ads
Pinterest has updated its ad policies to prohibit all ads with weight loss language and imagery.
This stance makes Pinterest the only major platform to prohibit all weight-loss ads.
The update is an expansion of the company’s ad policies that have already prohibited body shaming and dangerous weight loss products or claims.
The updated policy will now prohibit:
· Any weight loss language or imagery;
· Any testimonials regarding weight loss or weight loss products;
· Any language or imagery that idealizes or denigrates certain body types;
· Referencing Body Mass Index (BMI) or similar indexes; and
· Any products that claim weight loss through something worn or applied to the skin
This is in addition to ad content that is already barred from Pinterest, including:
· Weight loss or appetite suppressant pills, supplements, or other products;
· Before-and-after weight-loss imagery;
· Weight loss procedures like liposuction or fat burning;
· Body shaming, such as imagery or language that mocks or discredits certain body types or appearances; and
· Claims regarding unrealistic cosmetic results
Ads promoting healthy lifestyles and habits or fitness services and products will still be allowed, as long as they don’t focus on weight loss.
This policy change was developed with the guidance and advice of the National Eating Disorders Association (NEDA).
Elizabeth Thompson, interim CEO for the National Eating Disorders Association, said: “The National Eating Disorders Association (NEDA) applauds Pinterest for taking a leadership position as the first platform to prohibit all ads with weight-loss language and imagery.
“NEDA is encouraged by this necessary step in prioritizing the mental health and well-being of Pinners, especially those impacted by diet culture, body shaming, and eating disorders.
“We are hopeful this global policy will encourage other organizations and companies to reflect on potentially harmful ad messages and to establish their own working policies that will create meaningful change.”
Please login with linkedin to comment
Body Positive Elizabeth Thompson National Eating Disorders Association PinterestLatest News
International Olympic Committee Launches Winter Olympics Film In Support Of Beijing Games
Had enough of pretending to like tennis? Get set to pretend to like winter sports with the Games a mere nine days away.
TV Weatherman Delivers His Own “Warm Front” After Farting Live To Air
If farts aren't funny, why is there a massive factory in China turning out whoopee cushions by the truckload?
“They Can Have Rogan Or Young. Not both!” Neil Young Takes On Spotify & Attempts To Silence Joe Rogan
Don't know who Neil Young even is? Go through your parents' record collection and look for the one called "Harvest".
Ogilvy Promotes Devika Bulchandani To Global President
Devika Bulchandani named Ogilvy's new global president. Better still, she knows her Austrians from her Australians.
R/GA Launches Indigenous Social Good Platform With Hip Hop Artist Nooky On Australia Day
We may not all agree on the merits of Australia Day, but at least we can all agree on this top initiative.
Lisa Wilkinson Gets Roasted Online Over COVID-19 Comments
Lisa Wilkinson roasted over recent COVID comments. Husband set to make a dick of himself anytime soon.
Fabulate Hires Marie Galinsky To Head Up Melbourne Sales
Fabulate may sound like a washing aid for stubborn stains, however, it is in fact a content marketing platform.
The Privacy Sandbox: A Gamechanger For Publishers
Yes, this article is a little on the techy side which can mean two things - slight boredom, guaranteed confusion.
Infosys And Tennis Australia Go Beyond The Court With Inclusion Initiative
If there's one thing for sure, this year's Australian Tennis Open probably won't be remembered for the actual tennis.
Mila Kunis & Demi Moore Star In Hilarious Super Bowl Work For Home Internet Provider
Nothing screams Australia Day like two Hollywood stars starring in a Super Bowl ad, does it? Well, at least it's funny.
Consumer Connection Is The Missing Link To Brand Survival
Got a barbie planned for today? Why not liven up the conversation by dropping tips from this consumer connection piece?
User Privacy Heats Up As Google Analytics Declared Illegal In The EU
Being the cool cats we are, B&T doesn't want to look like a tech blog, despite this having a real tech bloggish feel.
Media.Monks And Gorillas Unveil Strange Film About A Forgotten Cabbage
Counting the hours to the long weekend (if you do even celebrate it)? This seven-minute nonsense is a top time killer.
“Defending Truth Is Biblical”: Hillsong Pastor Slams Media’s Reporting Of Church Festival
God reportedly listening to Black Sabbath & Iron Maiden as Christian rock proving an earache for the Earth's creator.
People Aren’t McHappy With McDonald’s After It Painted Over A Much Loved Mural With A Burger Ad
Macca's in the UK panned for its latest campaign. Which, if anything, means one less Cannes entry form to fill out.
Viewers Spot An Awkward Detail In Tom Brady Crypto Commercial
Crypto joins COVID, housing prices and the new Adele album as the most boring topics to be discussed around barbecues.
Sydney FC Launches AR Stadium Reveal Experience Via 7DX
Sydney, 25th January 2022. Sydney FC has turned to Augmented Reality to give fans an early glimpse into their new home ground and let people find their favourite view of the action.
“Filthy Aussie Covid Carriers” The Project’s Steve Price Kicks Off Over Potential Travel Restrictions
Miss The Project last night because you were too busy watching the tennis? Relive the best bits here.
Liquor Barons Launches Digital Engagement Campaign With Komo
Western Australian retailer Liquor Barons has partnered with audience engagement platform Komo to make weekly bottle shop runs more special. To launch its new engagement hub, the team at Liquor Barons are giving away a $5000 audio package through an Aussie Slang trivia challenge for users. Hub visitors can also engage in a Gage Roads […]
Pet Circle Announces New Brand Platform & Campaign Push ‘Pet Better’
Everyone loves the office dog until it's time to clean up the faeces, don't they?
World Leaders Sent Urgent Messages By Australian Lamb
Xi Jinping misses out on a lamb ad that could've read: "Hey Xi, our nuclear submarines know if you've been eating lamb."
Reports: Aussie Matt Eastwood To Depart Global CCO Role At McCann Health
Is expat Matt Eastwood set to return home? And, how shocked will he be at the price of truss tomatoes & lamb chops?
IPG Announces Its Team Dynamic Will Handle Production & Operations For BMW Group In Australia
Interpublic Group has announced that Team Dynamic has been appointed the regional production and operations partner for the BMW Group in nine markets following a competitive multi-agency pitch. The win consolidates remit across eleven markets with IPG, following Team Dynamic’s appointment as production partner in Japan and India in early 2021. New markets include Australia, […]
Matt Papasavva Promoted To MD Of This Is Flow
Matt Papasavva named MD Of This Is Flow in the exact same week the men's toilet has decided not to flow.
“Get Your Wallets Ready!” Nike’s Limited Edition Louis Vuitton Collab Is About To Go To Auction
Take being the office wanker that everyone secretly hates to new heights in these limited edition Louis Vuitton Nikes.
Drumstick Release New Plant-Based Ice Cream For Summer
Do Drumsticks leave you bloated, gaseous & farty? Good news for you & those around you with a new plant-based version.
How To Navigate A Post-Cookie World
A cookiless future was the buzzword of 2021. And it appears we've still not managed to kill it into 2022.
Even On A Shoestring, Ryan Reynolds Again Delivers An Advertising Masterclass
Who doesn't love Ryan Reynolds? Well, apart from his competitors and rival agencies who probably detest him.
Food Tech Company All G Foods Appoints The One Centre As Brand Agency
Aussie food tech company and meat-free specialists, All G Foods, has commissioned Sydney-based agency, The One Centre to lead the positioning and branding for its stable of brands. The One Centre will now be responsible for all of All G Food’s positioning and branding, as well as that of plant-based ‘meat’ brand Buds, creating the […]
M&C Saatchi Sydney Ramps Up Creative Offering With Five Recruits
M&C Saatchi announces five new recruits and not a moustache, ironic T-shirt or a pair of Birkenstocks between them.
