Pinterest Supports The Inspired Internet Pledge, An Initiative For A Safer Internet

Pinterest Supports The Inspired Internet Pledge, An Initiative For A Safer Internet
B&T Magazine
Edited by B&T Magazine



Pinterest is proud to announce its support of the Inspired Internet Pledge.

The pledge, created by the Digital Wellness Lab at Boston Children’s Hospital in collaboration with Pinterest, is a call to action for tech companies and the broader digital ecosystem to unite with the common goal of making the internet a safer and healthier place for everyone, especially young people.

Around the world teens are experiencing a mental health crisis and the role social media platforms play is being closely examined. According to the Centers for Disease Control and Prevention (CDC), youth mental health has continued to worsen, with large increases in widespread reports of harmful experiences among teen girls. Nearly 3 in 5 US teen girls felt persistently sad or hopeless in 2021, representing a 60 per cent increase and the highest level reported over the past decade. The latest health advisory from US surgeon general Dr. Vivek Murthy expresses concerns about the impact social media may have on youth mental health and urges action to gain a better understanding of its full impact.

Placing emotional wellbeing at the forefront

The Inspired Internet Pledge provides a framework for companies to take meaningful, measurable actions to support positive mental and emotional wellbeing outcomes both on and offline. By deliberately putting mental health and emotional wellbeing at the forefront of these efforts, the pledge guides participating companies to address the ongoing mental health crisis with accountability built in.

Efforts to design and maintain a healthy digital ecosystem for young people are more effective when businesses, thought leaders and issue experts join together for impact. The Digital Wellness Lab at Boston Children’s Hospital works to develop an evidence base for digital wellness by conducting, translating, and distributing rigorous research on the positive and negative effects of technology and interactive media use on young people to understand and promote their positive and healthy digital media experiences. Their expertise in the field and leadership developing the pledge led to the creation of a framework that is actionable and focused.

Joining the pledge to create a healthier, more positive internet

The pledge is an opportunity for the entire tech ecosystem to come together and show, not just tell, how we are addressing some of our most serious challenges. Signatories commit to three basic principles:

1- Tune for wellbeing: Understand which actions and content correlate with wellbeing outcomes to inform how to build and evolve products and services that support healthier experiences

2- Listen and act: Listen to and act on insights from people who have experienced harm online and the experts who support these communities, to inform the evolution of the policies and product

3- Commit to openness: Share lessons, creative solutions, and best practices collaboratively across the industry

Each signatory will create its own supplementary addendum to the pledge that describes the specific actions it will take to implement the pledge principles in ways relevant to the realities of their platform. These company addendums will be managed by the Digital Wellness Lab and made public to hold signatories accountable to their commitments. In addition to technology companies, advertisers, issue experts and non-profit collaborators can participate by issuing a statement of support to make the internet a healthier place for young people. Learn more and read the full Pledge on its dedicated website InspiredInternet.org.

“At the Digital Wellness Lab at Boston Children’s Hospital, we believe that by sharing innovative, rigorous independent research and clinical expertise, we can change the paradigm for how young people use technology and engage with digital platforms. The relationship between technology use and mental health is complex and nuanced. This reality has created a responsibility and an opportunity for tech companies to create a healthier internet that will help young people build a positive sense of self and a productive relationship with technology.” said Dr. Michael Rich, founder and director of the Digital Wellness Lab at Boston Children’s Hospital.

“I’m incredibly proud that Pinterest is the first signatory and partner on this pledge. We’re inviting our peers and the industry to join us in this pledge to create more positive wellbeing outcomes for young people. We need to do this together. To build a better internet for our better selves, emotional wellbeing has to be a real, measurable result, and the standard for the entire industry.” said Bill Ready, CEO at Pinterest

The problem will not be solved overnight, but by putting a framework in place and working together collectively, the tech industry can take steps toward a necessary, positive change.




Please login with linkedin to comment

Latest News

Indigenous Stars 3% & Jessica Mauboy Fuel New Supercars Campaign Via WILDCARD
  • Campaigns

Indigenous Stars 3% & Jessica Mauboy Fuel New Supercars Campaign Via WILDCARD

Supercars will reveal its latest TV commercial tomorrow, featuring thrilling on-track moments as well as the 2024 Supercars anthem, Won’t Stop, by First Nations artists 3% and Jessica Mauboy. Lead image: L-R Cam Waters, Chaz Mostert, Broc Feeney. Entering its second year, the “Unforgettable” brand campaign for Supercars continues to immerse fans in all the full-throttle, adrenaline-fuelled […]

Nine Launches New Look Olympic Experience 100 Days Out From Paris 2024
  • Media

Nine Launches New Look Olympic Experience 100 Days Out From Paris 2024

With just 100 days until the Olympic Games Paris 2024, 9Now has unveiled its fresh new look and state-of-the-art upgrade, which will revolutionise the way Australians watch the Olympics and Paralympics, regardless of their device. 9Now will lead Australia into a new era of Olympic streaming with a world-class audience experience never seen before in […]

Must-Watch Marketers At Cannes In Cairns!
  • B&T Exclusive

Must-Watch Marketers At Cannes In Cairns!

With such an almighty slate of content at this year’s Cannes in Cairns, presented by Pinterest, the mind can boggle over which session to attend. When the main stage isn’t being commanded by the showstopping keynotes, there are two content tracks in the Cairns Convention Centre and new for 2024, an afternoon content track in […]

News Corp & NRMA Unite For Urgent Action To Fix Notoriously Dangerous Bruce Hwy
  • Campaigns

News Corp & NRMA Unite For Urgent Action To Fix Notoriously Dangerous Bruce Hwy

News Corp Australia and NRMA Insurance have launched a major advocacy campaign, Help Our Highway, calling for urgent action to fix one of the country’s most important and notoriously dangerous roads. Lead image: Michelle Klein CCMO NRMA Queensland’s Bruce Highway stretches more than 1,670kms from Brisbane to Cairns and is a critical transportation corridor for […]

Tara Ford To Serve On Titanium Jury At Cannes Lions
  • Advertising

Tara Ford To Serve On Titanium Jury At Cannes Lions

Tara Ford, chief creative officer of The Monkeys and Accenture Song, is set to serve on the Titanium jury at this year’s Cannes Lions International Festival of Creativity. The Aussie adland legend said that she “can’t wait” to join the panel of judges and that the Award was particularly close to her heart. “Titanium is […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]