B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • AFL
  • Federal Election
  • Pinterest
  • AI
  • NRL
  • News Corp
  • Cairns Hatchlings
  • Married At First Sight
  • Channel 10
  • WPP
  • Thinkerbell
  • oOh!Media
  • Anthony Albanese
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Piers Morgan Hits Out at Socceroos for “Virtue Signalling”
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Piers Morgan Hits Out at Socceroos for “Virtue Signalling”
Media

Piers Morgan Hits Out at Socceroos for “Virtue Signalling”

Staff Writers
Published on: 28th October 2022 at 9:44 AM
Staff Writers
Share
3 Min Read
SHARE

Piers Morgan has slammed the Socceroos for “virtue-signalling” after the team posted a video calling on Qatar to look after workers and respect the LGBTQI+ community.

The former Daily Mirror and The News of the World editor tweet in response to the Socceroos video saying that the team displayed “fine virtue-signalling words” before sarcastically asking “presume you will not be boycotting the tournament? Or don’t you guys care THAT much?”

Fine virtue-signalling words… presume you will now be boycotting the tournament? Or don’t you guys care THAT much? https://t.co/TvBj6BK1Mo

— Piers Morgan (@piersmorgan) October 27, 2022

Morgan, who left the Mirror in disgrace after publishing faked photographs of tortured prisoners in the Abu Ghraib detention centre in Iraq, is never shy of wading into a culture war battle.

However, unlike the fake torture in Iraq, migrant workers building the stadiums ahead of the Qatar world cup have faced very real and very challenging conditions. At least 6,500 workers are believed to have died while building the stadiums.

There are also widespread concerns over the treatment of gay fans during the World Cup. While the Amir of Qatar and FIFA President Gianni Infantino have given the “highest levels of assurances” that fans will be respected, gay men face a three year jail sentence and the possibility of a fine. For gay Muslim men, the penalty under Sharia Law could be death.

Morgan, now a presenter for Murdoch-owned Talk TV, continued:

“Either go and play football, or don’t go. Pretending you’re outraged by a country’s morality but then actively promoting the country is hypocritical.

“I find the faux moral outrage around ‘sports-washing’ increasingly irritating. If you want to make a moral stand, fine – do it properly & boycott the event/country that offends your morality. Or shut up and play sport.”

Football Australia also released a statement supporting the players and their advocacy.

“We acknowledge the significant progress and legislative reforms have occurred in Qatar over recent years to recognise and protect the rights of workers, and we encourage all stakeholders to continue this path to reform,” said FA.

“However, we have also learned that the tournament has been associated with suffering for some migrant workers and their families.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Piers Morgan, qatar world cup, Socceroos
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Bunnings stock photo
PHD Melbourne Nails Bunnings’ Media Account
23/05/2025
OMD’s DJ Sometimes Wholesome Wins Inaugural Club Unltd. Final
23/05/2025
TV Ratings (22/05/2025): Top Of The Table Dogs Toppled By The Dolphins In Treacherous Conditions
23/05/2025
Toothpaste Brand White Glo Admonished Over ‘Make The White Choice’ Ad
23/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?