PicturePick: A New Way To Play Lotto, Via The Lott And GPY&R Brisbane
They say a picture is worth a thousand words. Now it could be worth a million dollars, thanks to PicturePick, a new app developed by the Lott and GPY&R Brisbane, launched this week.
PicturePick transforms your favourite photos into a set of numbers that can be played across a range of the Lott’s most popular lottery games.
Customers can take a photo, or choose one from the gallery on their phone. The PicturePick algorithm then scans the photo pixel-by-pixel, performing over 40,000 calculations to produce a unique set of playable lottery numbers.
Andrew Shepherd, head of demand generation for the Lott, said, “The launch of PicturePick is an exciting initiative allowing lottery players to turn their favourite photos into their favourite numbers. We’re excited by the prospect of offering new customers the ability to play Australia’s favourite lottery games in exciting new ways.”
“PicturePick is the first of its kind in the lottery space,” added GPY&R Brisbane executive creative director Brendan Greaney.
“Bringing it to market has been a true collaboration between the Lott team and the Y&R digital team.”
PicturePick is available for download via the App Store on 15 December for use within the Lott’s 4,500 retail outlets.
CREDITS:
The Lott
Head of Demand Generation: Andrew Shepherd
Head of Digital: Sharon Anderson
Senior Brand Manager: Jen Lyons
GPY&R Brisbane
Executive Creative Director: Brendan Greaney
Head of Digital: Clint Halket
Digital Producer: Emma Hay
Technical Director: Nick Doherty
Art Director: Josh Bartlett
Copywriter: Ashley Kennedy
Senior Account Director: Lucy Flower
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