They say a picture is worth a thousand words. Now it could be worth a million dollars, thanks to PicturePick, a new app developed by the Lott and GPY&R Brisbane, launched this week.

PicturePick transforms your favourite photos into a set of numbers that can be played across a range of the Lott’s most popular lottery games.

Customers can take a photo, or choose one from the gallery on their phone. The PicturePick algorithm then scans the photo pixel-by-pixel, performing over 40,000 calculations to produce a unique set of playable lottery numbers.

Andrew Shepherd, head of demand generation for the Lott, said, “The launch of PicturePick is an exciting initiative allowing lottery players to turn their favourite photos into their favourite numbers. We’re excited by the prospect of offering new customers the ability to play Australia’s favourite lottery games in exciting new ways.”

“PicturePick is the first of its kind in the lottery space,” added GPY&R Brisbane executive creative director Brendan Greaney.

“Bringing it to market has been a true collaboration between the Lott team and the Y&R digital team.”

PicturePick is available for download via the App Store on 15 December for use within the Lott’s 4,500 retail outlets.

 

CREDITS:

The Lott

Head of Demand Generation: Andrew Shepherd

Head of Digital: Sharon Anderson

Senior Brand Manager: Jen Lyons

GPY&R Brisbane

Executive Creative Director: Brendan Greaney

Head of Digital: Clint Halket

Digital Producer: Emma Hay

Technical Director: Nick Doherty

Art Director: Josh Bartlett

Copywriter: Ashley Kennedy

Senior Account Director: Lucy Flower