PHD Wraps Up Volkswagen Transition With New Senior Hires

PHD Wraps Up Volkswagen Transition With New Senior Hires
B&T Magazine
By B&T Magazine
SHARE
THIS



Following the appointment of PHD to manage Volkswagen Group’s (VWG) entire global media planning and buying business in June 2016, the agency has shared the news of a number of senior appointments.

The new VWG management line up coincides nicely with the completion of the transition from incumbent MediaCom and sees industry veteran Kim Raicevich appointed to group business director, responsible for leading the 16 strong team.

With over 30 years in the industry, Raicevich brings experience from both agency and client side, following almost four years at Fairfax Media as trade marketing director and various consultancy roles.

Her agency experience spans managing director, global business and business development roles at Universal McCann, Carat, Vizeum Sydney and OMD.  She officially joins this month after being part of the freelance transition team since November 2016.

Commenting on the appointment Raicevich said, “I am very excited about coming back into the media industry after spending four years in marketing, to work on PHD’s largest global client Volkswagen.

“My broad experience in working on both sides of the fence will help PHD to achieve the lofty goals we have globally for the account, especially in the digital ecosystem.”

Joining Raicevich will be business director Kate Milligan, whose 10 years in the industry includes a wealth of experience working on automotive industry clients including: Mitsubishi, Nissan, Fiat and Toyota.

Milligan will be responsible for planning across all Volkswagen PV, CV and SKODA brands, after spending the last four years at PHD as a communication planning director and previously held roles at TMS, Maxus and OMD.

Coming across from Volkswagen’s old media agency MediaCom will be Brittany Crowley, responsible for leading the VWG investment team and co-leading the Audi account in her role as group investment director.

Crowley will be responsible for ensuring that the PHD team delivers the best possible output for clients consistently and drive VW sales and brand growth, reporting into Lucy Formosa Morgan, national head of trading.

Commenting on the move Crowley said, “I am excited about the new challenge of joining the PHD team. Having spent a number of years working across the VW, Audi and Skoda accounts, the opportunity to continue working with these brands and clients was one that I jumped at.

“The fast paced and progressive nature of the category, directly influences and informs the content and media approach through areas such as technology and design etc, meaning constant opportunity for innovation and discovering new ways of doing things. PHD have a great culture and I am really excited about the new role.”

Mark Jarrett, managing director of PHD Australia commented, ““Winning a client such as Volkswagon Group was a testament to the smarts PHD delivers, pulling together such a large team with a balance of internal promotions, and external hires puts us in a great place to deliver outstanding work for the VW group in the coming years.”.

All hires are effect immediately.

Please login with linkedin to comment

agency Kontended poll

Latest News

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]