Peter Alexander has launched in the UK, bringing its luxury sleepwear to a new audience. A new campaign with the tagline, “I Just Met You & I Love You,” was unveiled via Paper Stone Scissors to mark the international expansion.
The brand will have its first UK stores at Westfield White City, Westfield Stratford City, and Bluewater in Kent as well as a UK-specific online store.
As Peter Alexander’s creative partner for over 25 years, Paper Stone Scissors was behind the launch campaign for the UK debut.
“We’re thrilled to support Peter Alexander as it expands into the UK market. Our campaign captures the brand’s signature fun and luxury, and we’re confident UK shoppers will love it as much as Australians have,” said Andrew Majzner, creative director at Paper Stone Scissors.
The launch is supported by a multi-channel marketing campaign including PR, social media, and OOH advertising.
Credits:
Peter Alexander
Retail Chief Executive, Judy Coomber
Creative Director, Peter Alexander
Head of Marketing & Online, Kieron Bastard
Paper Stone Scissors
Concept, Creative Direction, Casting and Production by Paper Stone Scissors:
Co-Founder & Creative Director, Andrew Majzner
Creative Lead, Samantha Austen
Head of Creative, Dylan McDonough
Photographic Producer, Natalee Royle
Senior Designer, Glenn Kynnersley
Senior Designer, Michael Battista
Art Director & Designer, Olivia Harvey
Art Director & Designer, Azman Adam
Production Manager, Mark Daniels
Client Services Director, Alexandra Mason
Senior Account Manager, Kim Parkinson
Photography, Simon Lekias
Motion Director- Nathan Lewis
Styling – Sabrina Moss
Make-up Artist – Nicole Thompson
Hair Stylist – Lok Lau
