Periscope Streaming Will Now Autoplay On Twitter App
Twitter has announced its video streaming app Periscope will now stream directly in iOS Twitter feeds. This new feature will make it possible to watch Periscope videos without switching between the two apps.
Periscope livestreams shared on Twitter will autoplay on your timeline, you will also be able to click onto the video, it goes full-screen and shows Periscope comments and hearts from other viewers. However Twitter users won’t be able to engage with any of the videos with their own likes or comments. The new integration is view only, encouraging more Twitter users to download the Periscope app.
The move represents Periscope’s first major collaboration with Twitter since its acquisition last year. According to Periscope, since its launch there have been over 100 million broadcasts created on Periscope.
In the press release, the Periscope team said: “For broadcasters, this means you can reach the massive Twitter audience. And for everyone on Twitter, there’s now a richer experience in your home timeline, search results, and on anyone’s profile who’s shared a Periscope.
“We’re rolling out this feature on Twitter for iOS over the next few days. To everyone using Twitter for Android or on web: we haven’t forgotten about you! We plan to roll these features out on all platforms as soon as they’re ready.”
Periscope broadcasts now come alive within Twitter https://t.co/R346R1lgZb
— Periscope (@periscopeco) January 12, 2016
For advertisers they will now be able to promote a tweet that includes an embedded Periscope the same way they promote any other tweet.
Latest News
Have A Shot At Your Own Vaccine Ad & Enter B&T’s Good AZ Gold Adland Challenge!
If Kyle Sandilands can make a semi-decent vax ad then it really can't be that hard, can it? Prove B&T wrong here.
Majella Pinnuck Returns To Anna Whitlam People As Senior Associate, Executive Search, Corporate Affairs & Communications.
To mark Majella Pinnuck’s return, AWP spoke to her about why she has come back, the hybrid that skills that today’s large organisations need in their corporate affairs and communications professionals, and the challenge of finding candidates with the right skillset. Pinnuck (pictured) started at AWP after she graduated with a bachelor’s degree in Law […]
B&T’s Tokyo Olympics Wrap: Sexism, Cockiness & Hot Athletes
The Tokyo Olympics has captured the hearts of Aussies and the ratings are reflecting this love. We even seem to be watching events we don’t win. Who knew there was more to the Olympics than swimming? Well, Aussies trapped inside their houses during a pandemic, now do. So what has been happening this week besides […]
Shutterstock Announces Formation Of Shutterstock.AI
Shutterstock has announced the launch of Shutterstock.AI, a newly formed subsidiary with insights and data at the heart of its mission. Additionally, the newly established Shutterstock.AI has acquired three leading AI platforms, Pattern89, Datasine, and Shotzr. With these three acquisitions, Shutterstock.AI will continue to rapidly develop its own predictive performance capabilities to help creatives and customers accomplish their goals by […]
Initiative Crowned Top Performing Media Agency For June’s Record Month
Initiative's glass recycling bin lid requiring an extra tender push this month following celebrations over this win.
Thinkerbell Retains Top Spot For New Wins For June, As Clems Has An Absolute Flyer
Gold for Thinkerbell, silver for Clems & bronze for Special Group in R3 rankings. And a bag of Allens' teeth for fourth.
This New Apple Watch Ad Will Make You Want To Start That Health Kick
With a range of health and fitness tracking tools, as well as a sleek design, an Apple Watch is the perfect way to encourage any potential health kick. And Apple has tapped into this sense of promise in its latest work. ‘Hello Sunshine’ shows a woman attempting to relax, all while fantasising about a few […]
Don’t Miss Out! Register Now For B&T’s Changing The Ratio Webinar
Our second Changing the Ratio event will be taking place as a webinar – make sure you tune in! After the blazing success of the first Changing the Ratio breakfast earlier this year, we’ve settled on a date for our second. That’s right, tune in on the 12th of August at 10 am for Changing […]
“If It Has A Point Of Difference, We’re Winning”: 10’s Chief Sales Officer Rod Prosser On The Network’s Future
Network 10 has made some significant announcements in the past few months, particularly with regard to its streaming and sports offerings. B&T sat down with 10 ViacomCBS’s chief Sales Officer Rod Prosser to discuss the changes. Earlier this year, 10 ViacomCBS announced the introduction of another streaming service into the Australian market: Paramount+. Part of […]
Monday TV Wrap: Olympics Sees 500,000 Fall From Sunday But Still Easily Nabs Top Spot
You'd have to say Seven's Olympic TV numbers are on steroids! Despite that being a rather unfortunate analogy.
Lion And Cricket Australia Call Last Drinks
Cricket Australia will be without the sponsorship of Lion this summer, after the drinks company decided not to renew its contract. Lion – which owns brands such as XXXX and Hahn – has partnered with Cricket Australia over the past four years, signing on after CUB’s VB ended its 20-year partnership back in 2017. In […]
The MFA Launches A Diversity, Equity And Inclusion Advisory Council
The Media Federation of Australia (MFA) has launched a Diversity, Equity and Inclusion Advisory Council, consisting of 13 media agency professionals from diverse backgrounds, with the aim of providing guidance to the industry across all facets of diversity and inclusion. The MFA DE&I Advisory Council will promote the MFA’s ambition to build a diverse, equitable […]
Fenty Beauty Is The Most Profitable Celebrity Beauty Brand
Cosmetify has revealed the most successful celebrity beauty brands and Rhianna’s Fenty Beauty reigns supreme. Fenty Beauty, at only 4 years old, is the wealthiest celeb beauty brand in the world. The brand has even managed to surpass Gwyneth Paltrow’s Goop – that has. been around for over ten years. Fenty Beauty has made a […]
Gus Worland’s Gotcha4Life Launches “Mind Your Mate Pledge” Via Initiative Studio
Australian mental fitness charity Gotcha4Life is launching its most comprehensive communications platform via a national campaign produced by Initiative Studio. Gotcha4Life works to end suicide by delivering programs that create meaningful mateship, build emotional muscle and strengthen social connection in local communities. The charity was established as a not-for-profit foundation by media personality Gus Worland in 2017. https://vimeo.com/582293453/872cd42796 […]
Theory Crew Snares Four New Clients
One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions. New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be […]
SMI Data: June Delivers The Largest Ad Spend Ever In Aussie Adland History
Australia’s advertising market has stepped up its strong COVID recovery by creating history in June after delivering the largest month of ad spend ever recorded in a first half period in SMI history, with the feat also ensuring the market total was above the pre-COVID levels of June 2019. Total bookings soared 44.3 per cent […]
SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments
SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide. De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one […]
Spinach Appointed By Property Developer Beulah
Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah. The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments to be undertaken in Australia. With backing from the City of Melbourne’s Future Melbourne Committee, the $2 […]
Google Tells Marketers To “Rethink The Line” In Campaign Via The Hallway
Following on the success of last year’s Think with Google “Rethink The Mix” campaign, this week sees the brand inviting marketers to “Rethink the Line” via a campaign created by The Hallway. The campaign is spearheaded by a video that tells the story of “The Line ” via animation and is complemented by a collection of shorter videos and […]
Digitas APAC Appoints Adrian Farouk To CEO
Digitas, the Connected Marketing Agency, part of Publicis Groupe, has announced the promotion of Adrian Farouk as CEO of Digitas APAC. Farouk (pictured above) is currently CEO of Digitas & Epsilon ANZ, he will take on the new role with immediate effect whilst continuing his leadership at Epsilon, the group’s data and tech platform business […]
Adland Sexism: Where Are All The Male Voices?
This comment piece is by Jasmin Bedir, CEO of Innocean and founder of FckTheCupcakes. It’s been a month since Zoe Scaman’s amazing article. When I read it, I kept nodding along and readied myself for an industry discussion in Australia. But nothing happened. Not a peep. And it’s not because we’re so much better in […]
Magnite Confirms Australian Leadership Team
Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising platform, today announced that James Young will remain as Managing Director of Australia for Magnite following the acquisition of SpotX.
Bundaberg Brewed Drinks Pours Zenith Brisbane Its Media
Zenith Brisbane wins Bundaberg Brewed Drinks' media and, with the extra staff, creates a glass half-full conundrum.
Sports Teams Unite In Latest Campaign Against Sports Bet Advertising
Major sporting clubs and local sporting leaders have united in response to community concern about the effect of prolific sports betting advertising on young people in the Victorian Responsible Gambling Foundation’s new Love the Game campaign. The ‘Join the club’ campaign includes elite and community level players and administrators, parents, kids, umpires and coaches from […]
Haylie Marchant Appointed Executive Director Of Red Havas Brisbane
Red Havas has announced the appointment of Haylie Marchant to the role of executive director, Red Havas Brisbane. In addition to leading the agency to drive growth in the Brisbane market, Haylie will also join the Red Havas national senior management team. Marchant brings 15 years experience building and running successful agencies in Australia and […]
The Monkeys’ ECD Vince Lagana Departs
After three years as executive creative director, Vince Lagana has departed The Monkeys to explore new interests and opportunities. Lagana said: “I’ve really enjoyed these three years as ECD at The Monkeys but now feels like the right time in my career to pursue other new and exciting opportunities. I’m proud to have worked on […]
Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]
Outage Leaves Australians Locked Out Of Microsoft Accounts
Outage leaves Aussies locked out of Microsoft accounts. And it's not like Bill's farting about going into space & all.
BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]
$10 Million JobKeeper Boost Sees Lachlan Murdoch’s Nova Reap Financial Rewards
Rupert, Lachlan & co forced to spit their Beluga cavair from laughing so much after fleecing $10 million in JobKeeper.
