Twitter has announced its video streaming app Periscope will now stream directly in iOS Twitter feeds. This new feature will make it possible to watch Periscope videos without switching between the two apps.
Periscope livestreams shared on Twitter will autoplay on your timeline, you will also be able to click onto the video, it goes full-screen and shows Periscope comments and hearts from other viewers. However Twitter users won’t be able to engage with any of the videos with their own likes or comments. The new integration is view only, encouraging more Twitter users to download the Periscope app.
The move represents Periscope’s first major collaboration with Twitter since its acquisition last year. According to Periscope, since its launch there have been over 100 million broadcasts created on Periscope.
In the press release, the Periscope team said: “For broadcasters, this means you can reach the massive Twitter audience. And for everyone on Twitter, there’s now a richer experience in your home timeline, search results, and on anyone’s profile who’s shared a Periscope.
“We’re rolling out this feature on Twitter for iOS over the next few days. To everyone using Twitter for Android or on web: we haven’t forgotten about you! We plan to roll these features out on all platforms as soon as they’re ready.”
Periscope broadcasts now come alive within Twitter https://t.co/R346R1lgZb
— Periscope (@periscopeco) January 12, 2016
For advertisers they will now be able to promote a tweet that includes an embedded Periscope the same way they promote any other tweet.
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