Clemenger BBDO Melbourne has again teamed up with Warner Bros. Consumer Products (WBCP) to leverage the Warner Bros. Library, this time to launch its latest outdoor campaign for PEDIGREE Adoption Drive, with the world’s most famous Great Dane, Scooby-Doo.
The ‘Life’s better with a dog’ campaign is live on digital adshels around Sydney and is part of an animated series featuring iconic television properties without their protagonists: their dogs.
Aimed at encouraging dog adoption over pet shop or breeder sales, Clemenger BBDO Melbourne copy writer, James O’Sullivan, said the team was inspired by the positive impact dogs have on everyone’s lives, and played on this emotion to suggest what life would be like without them.
“Drawing on pop-culture, we imagined what iconic animations would be like without their famous dogs, and they’re just not the same; this led to a strong visual expression of the idea.
“We chose Scooby-Doo because he’s one of, if not the most loveable canine character ever, so were confident the familiar faces of the Mystery Inc. team would resonate with audiences young and old alike.”
The campaign follows Clemenger BBDO Melbourne’s hugely successful partnership with WBCP for NAB’s ‘More Give, Less Take,’ which features several iconic properties from the Warner Bros. Library, including Looney Tunes, The Wizard of Oz and Gremlins, among many other classic favourites.
Seven West Media has enhanced its audience intelligence offering for advertisers thanks to a new partnership with Australian mobile location intelligence platform LANDMARKS ID. LANDMARKS ID enables SWM to integrate its technology directly into the 7plus app to collect, analyse and provide rich audience profiles on 7plus app users. The new partnership improves SWM’s ability […]
Focusing “more on outcomes and less on hours” can play an important role in evening the playing field when it comes to flexible work, LVLY co-founder and chief executive Hannah Spilva believes. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their […]
The Big Ideas Store, Powered by Nine, is now open, returning for its third year with a jam-packed lineup of virtual events, workshops, research studies and speakers celebrating BIG IDEAS and BIG THINKING that make advertising famous. Normally presented as a pop-up store in Sydney and Melbourne, The Big Ideas Store has gone virtual for […]