PayPal Giving Fund Launches In Australia
PayPal Australia has today announced the establishment of the PayPal Giving Fund Australia, a Public Ancillary Fund and charity registered with the Australian Charities & Non-Profits Commission (ACNC), to enable greater charitable giving across Australia.
PayPal Giving Fund will help Australians support their favourite causes via secure online donations, and extends PayPal’s commitment to process billions of dollars for hundreds of thousands of charities from millions of people around the world.
PayPal Giving Fund Australia uses PayPal technology and financial support to help raise funds to benefit Australian charities.
All PayPal Giving Fund operating costs are covered by partners like PayPal, removing the need to charge charities or individual donors for its services. 100 per cent of funds received by PayPal Giving Fund Australia are distributed to Australian charities.
PayPal Giving Fund has been established in the US, Canada and the UK, and raised over AUD$130 million to benefit 46,000 charities in 2017.
Coinciding with the launch of PayPal Giving Fund, PayPal Australia has commissioned research which shows that the way Australians donate to charities is only continuing to evolve.
The research revealed donations via smartphone have increased by 75 per cent year-on-year (12 per cent in 2017, 21 per cent in 2018), while a quarter (26 per cent) of Australians have made an online donation via a website in the last year.
PayPal Giving Fund Australia director Elaine Herlihy said: “The launch of PayPal Giving Fund in Australia emphasises PayPal’s commitment to support charities here at home and abroad.
“As the research shows, the way Australians are supporting their chosen charities is changing.
“Charities in Australia need to embrace the opportunity that digital and online donations presents.”
“Traditionally, charities have collected their funding via cash or cheque donations.
“However, as consumer purchasing and payment behaviours become more digitised, the age-old cash donation is quickly becoming a thing of the past,” Herlihy said.
Emphasising the need for Australian charities to embrace digital payment options, the research also revealed that 2 out of 5 Australians (42 per cent) have intended to make a donation, but have not done so because they did not have any cash on them (53 per cent for millennials).
As Australia shifts closer and closer toward a cashless society, the research found that the majority of Australians (65 per cent) think online donations will outpace offline donations in the next 5 years.
A further 61 per cent of Australians said they think charities would raise more money if they had the option to donate via mobile (up from 56 per cent in 2017).
Additionally, more than half of Australians (54 per cent) would prefer to make donations via PayPal as they feel it is more secure than credit or debit card.
Social media – the future of giving
PayPal Giving Fund Australia has partnered with Facebook to launch Facebook Fundraisers in Australia today.
Facebook Fundraisers enables registered non-profits and charities the opportunity to create fundraisers and receive direct donations on Facebook to support the causes they care about.
Donations on Facebook to benefit Australian registered charities are received and disbursed by PayPal Giving Fund, with 100 per cent of the funds going directly to charity.
The PayPal research found that a third of Australians (36 per cent) have discovered a charity via Facebook and then proceeded to make a donation to the cause – a figure which jumps to 52 per cent for millennials.
Furthermore, a quarter (25 per cent) of millennials have made a donation via social media in last year, while 14 per cent said they would be more likely to make a donation if they could do so via social media (twice as high as the Australian average – 7 per cent).
Facebook is also the most preferred social media platform to make a donation, with 27 per cent of Australians most likely to make a donation directly through the platform (a number that increases to 45 per cent for under the age of 35).
Facebook director of policy Mia Garlick said: “Facebook is a place where people come together to connect with their communities and support one another in meaningful ways.
“People often donate to support a friend who is undertaking a charity sporting event or because of a personal referral from family or friends.
“The launch of our charitable giving tools amplifies this activity and allows people to more easily donate to thousands of Australian charities through Facebook fundraisers.”
Benefits of PayPal Giving Fund
Benefits for charities that are eligible to receive funds from PayPal Giving Fund Australia include:
- No fees: PayPal Giving Fund partners, including PayPal, cover all operating costs, meaning PayPal Giving Fund Australia doesn’t charge charities or individual donors for our services.
- Reports and receipts: PayPal Giving Fund provides donation and donor reports, issues official donation receipts and make grants to your charity every month.
- Attract more donors: Enrolling with PayPal Giving Fund puts charities in front of an online audience of millions through the PayPal Giving Fund Cause Hub.
How the PayPal Giving Fund works
- Charities can be enrolled with PayPal Giving Fund Australia and manage their public profile, add their organisation’s logo and tell their story in a way that encourages more donor support.
- Supporters donate through the platform or other trusted partners, such as Facebook Fundraiser, launched today.
- PayPal Giving Fund Australia receives the donations and provides receipts to donors.
- PayPal Giving Fund Australia grants the funds to charities without charging them, or individual donors for its services.
How Facebook Fundraisers work
Registered charitable organisations in Australia are eligible to collect donations directly on Facebook with a donate button on their Page header, posts, and live video.
Additional information for charities on accessing and using Facebook Fundraisers can be found here.
Latest News
Hurry: Entries Close This Friday For Snapchat Young Lions!
Entries for this year’s Snapchat Young Lions Competition, presented by Snapchat and sponsored by The Trade Desk, will close on Friday, 12 March. The Snapchat Young Lions Competition Australia gives blossoming media talent the opportunity to virtually represent Australia at the 2020 Cannes Lions International Festival of Creativity. Entries are open to teams of two […]
Voting For B&T’s 30 Under 30 People’s Choice Awards Is Now Open!
Of all the awards B&T hands out, THIS is one of our favourites. That & our in-house 'staff f@ck-up of the month' trophy.
Spirit Super Appoints Common Ventures As Creative Partner
Superannuation company Spirit Super has appointed Common Ventures as its creative agency of record, following a competitive pitch involving four agencies.
Subaru Launches New Outback With Homage To The 80s In New Campaign, Via The Works
Subaru is celebrating “the love Aussies have for their Subarus” with a new, integrated campaign by The Works to launch its new Subaru Outback. Set to Starship’s 1980s single, ‘Nothing’s gonna stop us now’, the 90-second commercial pays homage to past Subaru models that their owners across generations have fallen in love with. The spot […]
Destination NSW Launches New Media Centre
Destination NSW has launched a new Media Centre to support every professional publishing and content creation need, providing access to the latest travel and tourism news and the largest collection of content assets of any tourism body in the world*. From today, media and content creators can discover more than 30,000 images, videos, B-roll, press […]
Howatson + White Snares Allianz’s Creative Away From TBWA As Its Foundation Client
Howatson + White hurriedly forced to switch their car's green slip insurer after snaring Allianz as inaugural client.
electriclimefilms Vows To ‘Shape An Inclusive Culture In Film And Media’
Since its inception in 2010 of bringing expressions of art to commercial films, electriclimefilms has been seeking and taking firm steps towards moulding an inclusive culture within the workplace and film industry. In a male-dominated industry, the film house prides themselves on a growing female presence across Dubai, Singapore and Sydney; seventy per cent of […]
Jon Foged Appointed To Kantar’s ANZ Leadership
Jon Foged promoted to MD of Kantar's ANZ insights division. Also exhausted by constantly adding "it's without the 'h'."
YouTubers Expose Royal Experts For Lying About Harry And Meghan’s Oprah Interview
YouTubers Josh Pieters (pictured right) and Archie Manners (pictured left) have revealed the biases of ‘Royal Experts’ against Meghan Markle and Prince Harry. Pieters is perhaps best known for getting Katie Hopkins to accept a ‘C-U-N-T’ award. In a YouTube video, Pieters and Manners posed as a production company and interviewed Royal Experts about Meghan […]
The Royals Unveils ‘Perfect Match’ Campaign For Home Loan Lender Athena
A potential home loan customer gets to decide whether they’d enjoy being tied up… in decades of debt, or would prefer something short and sweet, in the latest TV campaign for Athena Home Loans created by The Royals. Shot in the format of TV matchmaking shows, TAKE ME HOME LOAN consists of three TV spots […]
Special Group Adds Matt Bladin And Phoebe Sloane To Melbourne Creative Team
Special Group snare award-winning duo for Melbourne office. And by "award-winning" we mean not just third in backstroke.
CHEP & Aptamil Toddler Launch Campaign To Help Mums Return To work
Aptamil Toddler and CHE Proximity have launched a new initiative called Return Ready to help the 370 new mums that return to work every day in Australia. As Australia enters its post-recession recovery, creating an environment where women can confidently return to work will be key to the nation’s growth. Aptamil Toddler, a leading toddler […]
“Women Belong In The Kitchen!” Burger King Flame Grilled For Tone Deaf Ad
A controversial headline designed to carry a positive message has exploded in Burger King’s face and set social media alight. Yesterday – which also happened to be International Women’s Day – the burger giant ran a full-page ad in The New York Times with the headline “Women Belong in the Kitchen”. However, it wasn’t as […]
Monday TV Wrap: Meghan And Harry’s Oprah Interview Resoundingly Wins The Night For 10
Network 10’s execs will be privately sending a prayer of thanks to Oprah Winfrey as they won the night with a share of twenty nine per cent. According to OzTAM, it was watched by 1.37 million people, showing there’s nothing more fascinating – even to Australians – than British royal family drama. The interview was, […]
The Ads I Wish I’d Made: CCG’s Ant Melder – “Pot Noodle’s The Ring Transcended The Brand”
From IKEA’s Silence the Critics to Volvo’s The Epic Splits, The Ads I Wish I’d Made has looked at commercials that have been so iconic they changed culture. But there are few ads perhaps as unique as Pot Noodle’s hilarious, and at times touching, commercial The Ring. In collaboration with Nine’s marketing solutions division for […]
Those Stories About Your Brand’s ‘Social Impact’ Are A Waste Of Time – And Money
Lauren Quaintance (pictured below) is co-founder and managing director of content agency Storyation. In her latest post for B&T, Quaintance offers expert tips for brands aiming for a woke message… Recently one of the more prolific content marketing commentators in the US declared that social impact storytelling was “the hottest content trend of 2021”. The […]
Sacked Channel Seven Presenter Simon Reeves Settles Court Battle With Network
Ryan Phelan, Andrew O'Keefe and now Simon Reeves! It's been a big year for ex-Seven employees' legal teams.
Data, Identity And The Art Of Keeping It Simple
Shifting sands in the digital landscape mean we need to find new ways of recognising our customers. Verizon Media ANZ managing director Paul Sigaloff explains why keeping things simple is the best approach for success. By Verizon Media ANZ MD Paul Sigaloff Do you know your blood type off the top of your head? I […]
Working Mums Are Always Asked, How Do You Manage Career And Family? Let’s Build A Society Where This Isn’t The Norm
According to the World Economic Forum, Australia is among the few developed nations that does not actively set targets for gender equality and measure progress towards nationally agreed goals. As a result, we’re falling behind. By Jessica Miles, Country Manager, ANZ at IAS The pandemic caused lockdowns around the globe—Australia was not spared. We lived […]
Never Not Creative Launch Never Not International Women’s Day Campaign
A platform that shares talks addressing the challenges of women in society by women and male supporters in our industry, live, on-loop 24.7.365.
First-Party Data, Transparency And Aggregation: Tips On Surviving A Cookieless World
Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know. First-party data is a must for a business hoping to effectively market and create meaningful relationships with customers. Making the announcement, Google’s director of product management, ads privacy and trust David Temkin confirmed Google would continue to […]
UnLtd Big Clash Cricket Tournament Returns To Raise $160,000 For Children At Risk
The annual Big Clash industry cricket tournament, organised by the industry’s social purpose organisation UnLtd, has raised over $160,000 for children and young people at risk. The highly competitive tournament saw the different corners of the industry battle it out on the ovals in Sydney, Melbourne, and Perth during February and March. Since its launch […]
QUT And BCM Launch Campaign Celebrating Women In STEM
QUT’s long-term agency partner, BCM, has developed a thought provoking and impactful campaign for the university to coincide with 2021 International Women’s Day.
NRMA Insurance Unveil Next Instalment Of ‘Every Home Is Worth Protecting’ Campaign, Via The Monkeys
To demonstrate that every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas. Created by The Monkeys, part of Accenture Interactive, the campaign centres on Sammy as he […]
Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB
Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]
GHO Strengthens Equity Team With Hamish Stewart Promoted To Creative Partner
GHO has appointed Hamish Stewart as an equity partner in the business. Hamish joins GHO’s four existing partners to round out the diversity of experience offered by the agency across research, strategy, design, digital and creative marketing.
The MINT Partners Expand Client Line-Up For 2021
The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]
Spotify Launches EQUAL: Global Commitment To Women In Audio
Coincidence this was unveiled on International Women's Day? Well, we don't think so. Well, we don't know, to be honest.
Northern Rivers Based Agency Barefruit Marketing Launches Innovative Campaign For Raine & Horne Office
The agency produced the commercial in just a few short months, when they were awarded the brief by Raine & Horne Ocean Shores, Brunswick Heads and Murwillumbah at the end of last year.
Institute Of Data Launches New Education Program For Marketers
Institute Of Data & the Ponds Institute are easily confused. Yet, one's the science of the epidermis & the other isn't.
