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Reading: payo, The World’s First ‘Eat Now, Pay Later’ App Launches In Sydney And Melbourne
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B&T > Marketing > payo, The World’s First ‘Eat Now, Pay Later’ App Launches In Sydney And Melbourne
Marketing

payo, The World’s First ‘Eat Now, Pay Later’ App Launches In Sydney And Melbourne

Staff Writers
Published on: 21st July 2021 at 11:00 AM
Edited by Staff Writers
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Australian-founded company payo is shaking up the hospitality scene with its world-first, dining focused ‘buy now, pay later’ (BNPL) app.

 After its successful introduction into Brisbane in March 2021, as of today, payo is now also available in both Melbourne and Sydney.

Encouraging consumers to dine out, the innovative app applies the BNPL technology that consumers know and love, to the hospitality industry.

With the ability to split the bill into four equal, interest-free payments, paying with payo means you can now tick-off your restaurant wish list and experience all the culinary delights you’ve been dreaming of. payo’s world-first offering is also playing an important role in paving a much-needed path to recovery for the hospitality industry, which has been significantly impacted by Covid-19 and the subsequent lockdowns.

The launch of the app and its QR code payment functionality marks a milestone as it is the first of its kind specific to hospitality and has been met with a warm welcome from restaurateurs alike.

Over the past three months, the top 20 performing partners in Brisbane have received thousands of transactions and the average order value from payo customers has increased by 50 per cent.

payo Co-founder and CEO, Taf Chiwanza (pictured), said, “The industry has been through a rough time with restaurant closures and simultaneously, a drop in discretionary spending. By unlocking the BNPL offering within the restaurant space, we hope payo can be a part of the rebuild solution by driving increased traffic into restaurants. We want to encourage customers to enjoy unique dining experiences by giving users the opportunity to better manage their cashflow and still enjoy themselves, so they don’t miss out these moments.”

The app’s functionality also allows diners to discover places to eat, filtered by location, cuisine, offers, and more. Customers can also call restaurants directly to make a booking via the app as well as track their spending. With a mouth-watering line up of over 500 restaurants, cafes and bars having already partnered with payo, diners can search, book and pay at the likes of Sydney’s Butter, Tokki and Khoi, as well as Melbourne’s everpopular Morris Jones, Asian Beer Cafe and Bomba Bar.

But that’s not all. payo users will also be rewarded for dining at selected partnering restaurants with exclusive, limited time offers. Many restaurants have already seen the benefits of partnering with payo, including Brisbane seafood restaurant, St James Crabhouse.

“The setup was fast and easy and operationally it lives with everything else we use,” said owner Mariyam Tajudeen.

“Our average order value for payo users is 60 per cent higher. We are happy to recommend payo to any of our customers, and any other restaurants.”

Whether you’re an experienced diner or good-timer, go there with payo. Download the payo app today. While Sydney-siders are not able to fully embrace the dining scene due to the current lockdown, payo will be ready and waiting for them when it’s safe to do so.

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TAGGED: Buy now Pay Later, payo
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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