Performance marketing agency iProspect has added further weight to its leadership team with the appointment of Patrick Heyer as general manager for Melbourne.
With extensive performance marketing and business management experience, Heyer (pictured above, right) joins iProspect from a decade working for Neo@Ogilvy internationally, and most recently as performance director for Ogilvy & Mather Singapore’s media planning and buying unit.
Heyer’s appointment is effective immediately and sees him assume leadership of one of iProspect ANZ’s biggest markets, comprising a team of 50 digital experts and growing client base.
Dan Kalinski, CEO iProspect ANZ, said: “Aside from his strong credentials in performance media, we were inspired by Patrick’s leadership, vision and business acumen.
“Patrick has an impressive track record with growing businesses in competitive market places, which will be a real asset as we look to take Melbourne to the next level.”
Commenting on his appointment, Heyer said: “I’m incredibly passionable about fostering teams and companies with inherently innovative and positive cultures.