Australian influencer marketing platform Fabulate has named Patrick Forth, former managing director of the Boston Consulting Group, as its new chairman.
The appointment comes as Fabulate celebrates its five-year anniversary.
Forth has advised onshore and offshore media/technology companies over his thirty-plus years at Boston Consulting Group and in 2022 was named on The Australian Financial Review’s list of most powerful consultants.
“We are thrilled to welcome Patrick onto the board,” said Toby Kennett, CEO of Fabulate.
“He has a stellar track record of helping technology companies scale their operations and sustainably build their businesses. It is great to have someone of Patrick’s calibre on the board as Chairman of Fabulate as we continue to grow our operations and innovate in exciting new ways,” added Kennett.
Fabulate recently launched its new product, SparQ, which offers marketers a suite of AI-powered tools that empower marketers and their agencies to scan thousands of hours of content across TikTok, Instagram, and YouTube.
“I am excited to become Fabulate’s Chair. Fabulate has a great team and a powerful solution that brings workflow software and AI to influencer marketing, an important channel to market for brands looking for a more effective presence on social media platforms. They have already demonstrated success in this dynamic and growing market,” said Forth.
Fabulate was recently shortlisted in October for Deloitte’s Tech Fast 50 award. Earlier this year, the company won Australia’s Best Influencer Marketing Technology award at the industry’s AiMCO Awards.
