B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Queensland Parents Urged To ‘Protect Your P-plater’ via BCM
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Queensland Parents Urged To ‘Protect Your P-plater’ via BCM
Advertising

Queensland Parents Urged To ‘Protect Your P-plater’ via BCM

Kate Holloway
Published on: 28th February 2017 at 9:42 AM
Kate Holloway
Share
2 Min Read
SHARE

A new campaign by BCM for the Queensland Government’s Department of Transport and Main Roads encourages parents to stay involved once their young driver gains their Provisional licence.

Parents have a major influence on how teenagers choose to drive, so continuing to be involved as their teenagers build up experience helps to significantly reduce the crash risk. After spending a minimum of 100 hours on driving practice to meet the Learner driver’s licence requirements, many parents may believe their young driver is ready to go solo. However, they may be surprised to know that their offspring are in more danger than ever.  Newly licensed P-platers are six times more likely to be involved in a serious road crash.

The ‘Protect your P-plater’ campaign encourages parents to continue getting in the passenger seat, offering advice, and setting boundaries during the crucial early driving years as P-platers continue developing their driving skills.

As part of the campaign, real Queensland parents were interviewed about their experiences of teaching their teens to drive, and these are available as a series of web videos.  The popular Join the Drive Facebook page also offers a forum for parents to share their own tips and concerns.

‘Protect your P-plater’ is part of the Queensland Government’s ‘Join the Drive to Save Lives’ long-term community road safety initiative.

Developed by BCM, the new integrated P-plater campaign will roll out across social media and digital channels, print, and radio.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Libel, Principal Sponsor
Share

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?