The Asia Pacific’s best news media creative, sales and marketing work and talent was recognised last night at the 2016 PANPA Advertising & Marketing Awards in Sydney.
Sponsored this year by 90 seconds, the awards recognise and celebrate news media advertising and marketing campaigns, as well as the industry’s creative, sales and marketing teams in Australia, New Zealand, the South Pacific and Asia. Presented in front of 300 industry guests, the awards were held in conjunction with the annual industry conference Future Forum.
The advertising categories recognise publishers’ in-house work only, while both agency and in-house executions are eligible for the marketing categories. The awards were presented across metropolitan/national, regional and community titles, with independent judges again overseeing this year’s awards.
NewsMediaWorks CEO Mark Hollands said the awards recognise the outstanding talent and work from our news media publishers, from the contribution they make to their communities, to the effective campaign outcomes for advertisers and media agencies.
“The calibre of entries for this year’s Advertising & Marketing Awards was outstanding, with a range of submissions from across the region,” he said.
The 2016 Newspaper of the Year Awards will be announced at a gala dinner tonight in Sydney.
Here’s the full list of winners from the Advertising & Marketing Awards:
PRINT ADVERTISING AWARDS
Best Print Single Advertisement for a Client:
Community
The Courier, Narrabri: Visage Beauty and Medi-Spa – ‘Someone Needed to Tell Betty’
Regional
Wanganui Chronicle: Local and Loyal Services – ‘Local and Loyal’
National/Metropolitan
Singapore Press Holdings: Swarovski – ‘Swarovski Christmas’
Best Print Campaign for a Client:
Community
The Courier, Narrabri: The Crossing Theatre – ‘Find the Golden Ticket’
Regional
Sunshine Coast Daily: Maurice Blackburn Lawyers – ‘Community Connections’
National/Metropolitan
News Corp Australia: Etihad Airways – ’72-Hours’ series
Best Feature/Supplement/Native Advertising Environment:
Community
Southern Courier, NewsLocal Sydney – Future Leaders
Regional
Sunraysia Daily – Your Sunraysia
National / Metropolitan
Sunday Magazine, Sunday Star-Times, Fairfax Media NZ: Valspar – ‘Valspar Paint Match’
Best Print Idea or Innovation (Open):
The Mercury, Hobart – ‘Harcourts Real Estate Re-Brand’
Best Integrated Campaign for a Client (Open):
Sunshine Coast Daily: Maurice Blackburn Lawyers – ‘Community Connections’
CRAFT
Best Copywriting (Open)
Graham Stride, Create Me, NZME – ‘Strap Your Product to Our Engines’
DIGITAL ADVERTISING AWARDS
Best Single Advertisement for a Client:
Community
Questnews.com.au and Quest Community Newspapers: Moreton Bay Tourism – ‘Fall In Love’
Regional
The Chronicle, Toowoomba: Oakwood Apartments – ‘Oakwood Asia’
National/Metropolitan
The Courier Mail and Sunday Mail, Queensland – ‘Endeavour College Open Day’
Best Digital Campaign for a Client:
Regional
goldcoastbulletin.com.au and Gold Coast Bulletin: Jupiters Casino – ‘Gold Coast Best Dressed’
National/Metropolitan
The New Zealand Herald: BNZ Shred – ‘The Native Campaign’
Best Digital Idea or Innovation (Open):
The New Zealand Herald – ‘Spark Brand Feature’
Best Microsite/ Native Advertising Environment (Open):
Couriermail.com.au, The Courier Mail and Sunday Mail : Legacy Brisbane – ‘Legacy ANZAC’
MARKETING AWARDS
Trade Campaign of the Year:
Community
Community Newspaper Group, Western Australia – ‘LookLocalWA.com.au’
Regional
Geelong Advertiser – ‘175th Anniversary’
National/Metropolitan
APN Australian Regional Media – ‘Service Central Launch’
Consumer Campaign of the Year:
Community
NewsLocal, Sydney, News Corp Australia – ‘#SnapSydney 2015’
Regional
Geelong Advertiser – ‘Warralily Subscription Drive’
National/Metropolitan
Fairfax Media – ‘Independent News for Independent Thinkers’
Best Cause-Related or Community Service Campaign:
Community
Leader Community News – ‘Leader Local Grants’
Regional
The Chronicle, Toowoomba – ‘Carnival of Flowers’
National/Metropolitan
The West Australian – ‘Click4FireRelief’
Sponsorship of the Year:
Community
Leader Community News: AustralianSuper – ‘The Money Talks’ seminars
National/Metropolitan
NZME – ‘Ad Tech 2015’
Best Young Reader Program (Open):
News Corp Australia – Raise a Reader
EXECUTIVE EXCELLENCE AWARDS (OPEN)
Team Collaboration/ Team Player of the Year
Kerry Leonard, NZME
Designer/Creative Services Professional of the Year:
Tommy Lim, Singapore Press Holdings
Creative Services Team of the Year:
News Corp Studios, News Corp Australia
Marketer of the Year;
Michael Laxton, Fairfax Media
Marketing Team of the Year:
Fairfax Media (trade marketing team)
Sales Person of the Year:
Tara Duncan, News Community Media
Sales Manager of the Year:
David Warren, The Daily Telegraph and The Sunday Telegraph
Sales Team of the Year:
News Corp Australia – Community Titles, Queensland Agency Team
Awards judges:
David Murphy, Karyn Krawford, David Hovenden, Mary Ann Azer, Andy Moger, Kellie Northwood, Tim Burrowes, Paul Coles, Paul Dovas, Ed Efchak, Andrew Tyndall, Laurie Geddes, Gavin Ellis, Brian Hill, Susan Bredow, Mark Jones, Malcolm Alder, Mark Kennedy, Mark Dadswell, Martin Lane, Mark Challinor, Ava Lawler, David Leeson, Daniel Littlepage, Samuel North, Adrianne Nixon, Nate Cochrane, Michael Rose, Peter Cornelius, Jane Schulze, Craig Sillitoe, Mark Sharman, Cheryl Stanion, John Steedman, John Hancock, Michael Van Wyk, Darren Burden, Simon Wake, Christopher Pash, David Krug, Mark Furness, Herbert Kieleithner, Hugh Martin, Georgie Charlish, Claudia Sagripanti, Mechthild Schimpf, Doug Wills, Hugh Gibson, Damien Munday, Dave Petschack, Tony Gillies, Steve Davis, Peter Fray, Roger Coombs, Rick Neville, John Pender, Jane Nicholls, Eva Rinaldi, Phillip Campbell, Steve Packham, David Roles, Peter Coleman, Peter Clark, Jon Reid.
