PANPA Advertising & Marketing Awards Winners Revealed

PANPA Advertising & Marketing Awards Winners Revealed

The Asia Pacific’s best news media creative, sales and marketing work and talent was recognised last night at the 2016 PANPA Advertising & Marketing Awards in Sydney.

Sponsored this year by 90 seconds, the awards recognise and celebrate news media advertising and marketing campaigns, as well as the industry’s creative, sales and marketing teams in Australia, New Zealand, the South Pacific and Asia. Presented in front of 300 industry guests, the awards were held in conjunction with the annual industry conference Future Forum.

The advertising categories recognise publishers’ in-house work only, while both agency and in-house executions are eligible for the marketing categories. The awards were presented across metropolitan/national, regional and community titles, with independent judges again overseeing this year’s awards.

NewsMediaWorks CEO Mark Hollands said the awards recognise the outstanding talent and work from our news media publishers, from the contribution they make to their communities, to the effective campaign outcomes for advertisers and media agencies.

“The calibre of entries for this year’s Advertising & Marketing Awards was outstanding, with a range of submissions from across the region,” he said.

The 2016 Newspaper of the Year Awards will be announced at a gala dinner tonight in Sydney.

Here’s the full list of winners from the Advertising & Marketing Awards:


Best Print Single Advertisement for a Client:


The Courier, Narrabri: Visage Beauty and Medi-Spa – ‘Someone Needed to Tell Betty’


Wanganui Chronicle: Local and Loyal Services – ‘Local and Loyal’


Singapore Press Holdings: Swarovski – ‘Swarovski Christmas’


Best Print Campaign for a Client:


The Courier, Narrabri: The Crossing Theatre – ‘Find the Golden Ticket’     


Sunshine Coast Daily: Maurice Blackburn Lawyers – ‘Community Connections’


News Corp Australia: Etihad Airways – ’72-Hours’ series

Best Feature/Supplement/Native Advertising Environment:


Southern Courier, NewsLocal Sydney – Future Leaders

Sunraysia Daily – Your Sunraysia

National / Metropolitan
Sunday Magazine, Sunday Star-Times, Fairfax Media NZ: Valspar – ‘Valspar Paint Match’
Best Print Idea or Innovation (Open):

The Mercury, Hobart – ‘Harcourts Real Estate Re-Brand’

Best Integrated Campaign for a Client (Open):

Sunshine Coast Daily: Maurice Blackburn Lawyers – ‘Community Connections’


Best Copywriting (Open)

Graham Stride, Create Me, NZME – ‘Strap Your Product to Our Engines’




Best Single Advertisement for a Client:

Community and Quest Community Newspapers: Moreton Bay Tourism – ‘Fall In Love’


The Chronicle, Toowoomba: Oakwood Apartments – ‘Oakwood Asia’


The Courier Mail and Sunday Mail, Queensland – ‘Endeavour College Open Day’

Best Digital Campaign for a Client:

Regional and Gold Coast Bulletin: Jupiters Casino – ‘Gold Coast Best Dressed’

The New Zealand Herald: BNZ Shred – ‘The Native Campaign’


Best Digital Idea or Innovation (Open):

The New Zealand Herald – ‘Spark Brand Feature’


Best Microsite/ Native Advertising Environment (Open):, The Courier Mail and Sunday Mail : Legacy Brisbane – ‘Legacy ANZAC’



Trade Campaign of the Year:


Community Newspaper Group, Western Australia – ‘’


Geelong Advertiser – ‘175th Anniversary’


APN Australian Regional Media – ‘Service Central Launch’


Consumer Campaign of the Year:


NewsLocal, Sydney, News Corp Australia – ‘#SnapSydney 2015’


Geelong Advertiser – ‘Warralily Subscription Drive’


Fairfax Media – ‘Independent News for Independent Thinkers’


Best Cause-Related or Community Service Campaign:

Leader Community News – ‘Leader Local Grants’


The Chronicle, Toowoomba – ‘Carnival of Flowers’


The West Australian – ‘Click4FireRelief’


Sponsorship of the Year:


Leader Community News: AustralianSuper – ‘The Money Talks’ seminars


NZME – ‘Ad Tech 2015’


Best Young Reader Program (Open):

News Corp Australia – Raise a Reader



Team Collaboration/ Team Player of the Year

Kerry Leonard, NZME


Designer/Creative Services Professional of the Year:

Tommy Lim, Singapore Press Holdings


Creative Services Team of the Year:

News Corp Studios, News Corp Australia


Marketer of the Year;

Michael Laxton, Fairfax Media


Marketing Team of the Year:

Fairfax Media (trade marketing team)


Sales Person of the Year:

Tara Duncan, News Community Media


Sales Manager of the Year:

David Warren, The Daily Telegraph and The Sunday Telegraph


Sales Team of the Year:

News Corp Australia – Community Titles, Queensland Agency Team


Awards judges:

David Murphy, Karyn Krawford, David Hovenden, Mary Ann Azer, Andy Moger, Kellie Northwood, Tim Burrowes, Paul Coles, Paul Dovas, Ed Efchak, Andrew Tyndall, Laurie Geddes, Gavin Ellis, Brian Hill, Susan Bredow, Mark Jones, Malcolm Alder, Mark Kennedy, Mark Dadswell, Martin Lane, Mark Challinor, Ava Lawler, David Leeson, Daniel Littlepage, Samuel North, Adrianne Nixon, Nate Cochrane, Michael Rose, Peter Cornelius, Jane Schulze, Craig Sillitoe, Mark Sharman, Cheryl Stanion, John Steedman, John Hancock, Michael Van Wyk, Darren Burden, Simon Wake, Christopher Pash, David Krug, Mark Furness, Herbert Kieleithner, Hugh Martin, Georgie Charlish, Claudia Sagripanti, Mechthild Schimpf, Doug Wills, Hugh Gibson, Damien Munday, Dave Petschack, Tony Gillies, Steve Davis, Peter Fray, Roger Coombs, Rick Neville, John Pender, Jane Nicholls, Eva Rinaldi, Phillip Campbell, Steve Packham, David Roles, Peter Coleman, Peter Clark, Jon Reid.

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