Pandora Launches Free Marketing Platform For Artists

Pandora Launches Free Marketing Platform For Artists
SHARE
THIS



Internet radio service Pandora has launched Pandora Artist Marketing Platform (AMP), a free online service that gives artists and their managers a detailed view of their audience on the internet radio platform.

Pandora AMP provides a trove of data and insights to all 125,000-plus artists, including over 1100 from Australia and New Zealand, played on the service. Derived from tens of billions of hours of personalised listening, it has the potential to help artists with many critical decisions such as tour routing, single selection, set lists, audience targeting and more.

Updated daily, examples of the insights available on Pandora AMP include:

  • Song-by-song performance information, including total spins and number of thumbs up
  • Number of unique fans that have created a station for each artist
  • Detailed geographic and demographic breakdowns of each artist’s audience

“When I was in a band, we had a rented van, a box of fliers, and a couple staple guns,” said Tim Westergren, Pandora’s founder and a former touring musician himself.

“The challenge faced by artists trying to find and build an audience was part of the original inspiration for Pandora. With AMP, the goal is simple, we want to harness the power of our scale and data to make artists’ lives easier.”

Unrivaled Data

Insights on Pandora AMP, powered by The Music Genome Project, provide a lens into the company’s immense data, collected since its launch more than nine years ago. With more than two million registered listeners now tuning in for the equivalent of 45 years of music every day, it gives artists access to the single largest source of music engagement in the Australia, New Zealand region.

  • 50 billion-plus hours of music have been listened to in the past nine years on Pandora
  • 45 billion-plus “Thumb” inputs have been shared
  • Seven billion-plus stations have been created
  • 1.61 billion listener hours in June 2014 alone

The scale of this audience has important implications not only for established acts but also for the tens of thousands of working musicians who have never enjoyed the support of broadcast radio – over 80 percent of the artists on Pandora do not receive any airtime on terrestrial radio. With AMP, Pandora has created an easy-to-use and actionable tool for all musicians.

“Musicians have largely had to rely on social media to interface with the general public,” said Westergren.

“Not only are their audiences significantly larger on Pandora, the numbers reflect fans who are actively engaging with an artist’s music. AMP provides a direct view into who and where these audiences are and what resonates with them.”

Australian Blues and Roots artist, Claude Hay has experienced firsthand the benefits of the service. “I have been using Pandora AMP for the last three months through the beta program, giving me insight into which tracks are spinning the most and which are the most liked; as well as information about who is listening. On Pandora I am most popular with males age 24-35 – this mirrors what I see at my live shows and it is great to have the data to back-up what I knew anecdotally. Music streaming in an integral part of the modern landscape and the ability to have as much information and be as plugged in as possible is fantastic.”

“Actually seeing where people are listening to an artist’s music and being able to track listening spikes will be hugely beneficial,” said Troy Carter, CEO and founder, Atom Factory. “It is exciting to think about not only what I will learn about my artists, but how I will be able to use this information in the future. I love that Pandora has chosen to openly share this data with artists.”

Starting today, AMP is available to all artists currently playing on Pandora.

Please login with linkedin to comment

ADMA Creative School Adshel Advertising Campaign Design school Hat Tip

Latest News

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]

  • Technology

Why Apple Is Building Up Its Search Engine

Forget the shiny gadgets & skivvies, evidence is mounting that Apple could possibly be the Fourth Order Of The Sith.

by B&T Magazine

B&T Magazine
The Two Murrays Return To Weekends On 2GB And 4BC
  • Media

The Two Murrays Return To Weekends On 2GB And 4BC

Two of Australia’s favourite broadcasters are returning to radio with Murray Wilton and Murray Olds (aka The Two Murrays) set to deliver five hours of news, sport, entertainment, lifestyle and plenty of frivolity over summer weekends on 2GB and 4BC. Their new show launches this Saturday, October 31, and continues on weekends right through until the […]

The Brag Media To Exclusively Represent Australia & New Zealand Audiences Of Variety
  • Media

The Brag Media To Exclusively Represent Australia & New Zealand Audiences Of Variety

The Brag Media, Australia’s number one music and entertainment publisher, has today announced it will exclusively represent Australia and New Zealand audiences for Variety. Variety is the most authoritative and trusted source of entertainment business news, reaching an audience of affluent influencers. For 115 years, influential producers, executives and talent in entertainment have turned to […]

Chello Picks Up ShopifyPlus And Four New Hires
  • Media

Chello Picks Up ShopifyPlus And Four New Hires

Chello has announced three business wins across its business and four new hires to support recent growth. Joining the agency’s roster is ShopifyPlus APAC along with project work with ShopifyPlus North America, Shef, and Raine & Horne’s national brand. These wins complement the agency’s existing LIV by Mirvac and Qudos Bank accounts. ShopifyPlus APAC Marketing […]

New Campaign For MyDeal.Com.Au Urges Aussies To Bag Their Own Deal
  • Campaigns

New Campaign For MyDeal.Com.Au Urges Aussies To Bag Their Own Deal

MyDeal.com.au made a splash in the online retail sector last week with its successful IPO on the ASX. This week, however, the brand has made waves on television screens nationwide with the release of its lyrical 2020 Christmas campaign for the all-important December quarter, created in partnership with Cyclone Creative Agency. While COVID-19 has affected […]

QMS Showcases B&T Women In Media Winners
  • Media

QMS Showcases B&T Women In Media Winners

Women In Media winners not only receive industry esteem and a cheap looking trophy, but their own digi billboard too!

by B&T Magazine

B&T Magazine
We Need To Talk About B2B Events
  • Opinion

We Need To Talk About B2B Events

This columnist asks is it the end for B2B events? And if so, where will B&T journalists take afternoon naps now?

Opinion

by B&T Magazine

B&T Magazine