The Audience Is King And The Age Of Print Is Over: Kim Williams
The industry doyen has some harsh news for media operators still delving in print and dishing on their audiences.
The industry doyen has some harsh news for media operators still delving in print and dishing on their audiences.
Do you have a "natural survival instinct" for the digi age? Time to take the all-revealing quiz and discover the truth.
The resumes are being perused as GroupM casts the net for its next boss, with an internal candidate in prime position.
A new study confirms that a marketer's job has never been more confusing but says there's no one cause to all the havoc.
The former magazine boss tells B&T there's more bad news for big media players as digital continues to wreak havoc.
The music streaming MD claims to have a good eye for the future and says that future is distinctly mobile phone-free.
A survey says if you can survive a plane crash or zombie apocalypse you'll make it in the world of digital disruption.
The CEOs at Seven, Nine and Ten are apparently none too happy about GroupM's apparent trash-talking of their networks.
Don't go into your programmatic relationship half-arsed. It makes for a sobbing company and a disgruntled client.
With every Tom, Dick and Sharon now clutching a smartphone, citizen journalism is in ever-increasing demand.
Australia’s most kickass media, marketing and pr site and magazine, B&T (that’s us!), is now available...
Rather than fight and fear disruptors and newcomers to your network, it's probably better to share and learn from them.
Not one for spreading industry gossip and opening old wounds, here B&T spreads industry gossip and opens old wounds.
The ex-CBA marketing boss has some grim news for the future of telly in Australia, predicting a pending "bloodbath".
He may have done wonders for raw onions recently, but the PM's hapless 'captain calls' have done nothing for captains.
Are you a cool millennial? A middle-aged Gen X-er? Take the quiz & discover how young you really are.
You can now transfer money to a Facebook friend for free. A move that is sure to get the banks a little hot and sweaty.
Twenty years after it disrupted the newspaper game online, recruitment specialist Seek now finds itself having to bend i...
Does your chief marketer openly despise your chief information officer? This is a problem a conference has been told.
Everyone on the web hopes to be bogged down in traffic.
If attracting the best new talent is your biggest challenge, hang on, things are about to get a lot, lot, lot worse.
The IAB boss adds his 10 cents worth to this whole disruption malarkey and it proves to be a valuable 10 cents indeed.
Tyler Brûlé & Rupert appear to be print's last remaining flag bearers, and they're both filthy rich. You do the maths.
Adam Ferrier often says odd things. So where do his comments this morning rank on his all-time oddity scale?
A report argues that firms that hire people solely on how good they'd look naked may not be recruiting best candidates.
We all hate dealing with "customer service", but a third of Gen Ys say they'd rather clean a toilet than wait on hold.
If you're not on mobile, you're fucked.
It gave plenty of the players a hangover on Monday and now VB congratulates Aussie cricketers in new outdoor campaign.
A survey finds Aussie retailers are shitting themselves about overseas competitors but most have a plan to fight back.
The two top gun titles in the Bauer stable give a big 'thumbs up' to technology with canny website revamps.
Communications services leader Blue Star has today announced a new partnership with Toys“R”Us. The two brands have p...
Saatchi's James Theopane says screens have made us all so visual we're forgetting about sound and our fancy headphones.
Leading global Kids app PlayKids is now available in Australia and has appointed Connect PR as its Australian PR agency.
The Wiggles are travelling safe in their Big Red Car with InfaSecure.
Content marketer Emotive has a new commercial director to drive its commercial strategy and revenues.
With dastardly Chinese berry farmers attempting to poison us, SPC takes a less than subtle swipe with its new labels.
The AFL Footy Show will see the return of the Nissan Tough Love Team.
Rather than annoy the crap out of potential employees with novelty applications, PR candidates can access a new website.
Woolworths has announced the appointment of brand experiential agency Carrspace to its experiential agency panel.
Unorganised staffers needn't worry about organising meetings anymore, as this virtual woman will do it all for you.