New independent content marketing business Emotive has continued its expansion with the appointment of Andy Sinn as commercial director.

Reporting to CEO Simon Joyce, Sinn will be responsible for driving commercial strategy and revenue across the Emotive suite of products, including social video creation and amplification.

Sinn, who joins from Nova Entertainment and has a wealth of experience in creating entertainment content campaigns for brands said, “I’m extremely excited to join the passionate and talented team at Emotive. Brands are increasingly becoming publishers and Emotive has a unique formula to help them on this path by creating remarkable content and then ensuring it finds the right audience.”

The appointment reflects the early momentum of Emotive, which has delivered a new and more accountable model to the content marketing landscape. Since launch, Emotive has been appointed as ARN’s iHeartRadio and Four Seasons Condoms’ content marketing agency. More recently, Emotive were engaged by Optus to create a campaign announcing their partnership with Netflix in Australia, which starred Ricky Gervais, and after five days has been streamed over four million times in Australia.

Simon Joyce, CEO of Emotive commented “Andy personifies the Emotive employee, with skills in branded content creation alongside proven commercial acumen. We are delighted to have someone of his calibre and experience leading our commercial offering.”