Woolworths has announced the appointment of brand experiential Agency Carrspace to its experiential agency panel.

This three-year appointment – which came about after a full and competitive pitch process – has been kicked off immediately with Carrspace’s first project for the iconic Australian supermarket brand.

The first activation is Woolworth’s ANZAC Centenary activation at Camp Gallipoli (campgallipoli.com.au) which is taking place on 24th April in six locations around Australia. The centenary of ANZAC is expected to become an important milestone in Australian history and an emotional, once in a lifetime event for many Australians.

Woolworths will be honouring Aussie heroes at Camp Gallipoli and will be launching a unique activation, combining the Australian respect for our ANZAC history and giving everyday Australians the chance to tell their own story, becoming part of the historic ANZAC Centenary.

Carrspace director and executive producer, Madeleine Preece, said “We are thrilled to be working with the Woolworths team on an activation that has such merit and community connection for Australians. Woolworths is such an iconic brand and we have a lot of respect for how they handle their experiential campaigns. We’re looking forward to some amazing projects over the coming years.”

Preece added, “Woolworths is famous for its hands-on and integrated experiential approach, and the strongest brand experiences come from brands, like Woolworths, that are both creative and active above-the-line, and participate fully in their community. We look forward to the next chapter with Woolworths and the next three years and beyond.”