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Reading: Woolworths Adds Carrspace To Experiential Agency Panel
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B&T > Media > Woolworths Adds Carrspace To Experiential Agency Panel
Media

Woolworths Adds Carrspace To Experiential Agency Panel

Row Murray
Published on: 1st April 2015 at 10:28 AM
Row Murray
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Woolworths has announced the appointment of brand experiential Agency Carrspace to its experiential agency panel.

This three-year appointment – which came about after a full and competitive pitch process – has been kicked off immediately with Carrspace’s first project for the iconic Australian supermarket brand.

The first activation is Woolworth’s ANZAC Centenary activation at Camp Gallipoli (campgallipoli.com.au) which is taking place on 24th April in six locations around Australia. The centenary of ANZAC is expected to become an important milestone in Australian history and an emotional, once in a lifetime event for many Australians.

Woolworths will be honouring Aussie heroes at Camp Gallipoli and will be launching a unique activation, combining the Australian respect for our ANZAC history and giving everyday Australians the chance to tell their own story, becoming part of the historic ANZAC Centenary.

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Carrspace director and executive producer, Madeleine Preece, said “We are thrilled to be working with the Woolworths team on an activation that has such merit and community connection for Australians. Woolworths is such an iconic brand and we have a lot of respect for how they handle their experiential campaigns. We’re looking forward to some amazing projects over the coming years.”

Preece added, “Woolworths is famous for its hands-on and integrated experiential approach, and the strongest brand experiences come from brands, like Woolworths, that are both creative and active above-the-line, and participate fully in their community. We look forward to the next chapter with Woolworths and the next three years and beyond.”

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By Row Murray
Recently graduated from an in-depth UX Design course with General Assembly. Specialist areas included UX process, User Research & Analysis, Useability & Information Architecture, Wireframing & Prototyping & Interaction Design. I'm a digital all-rounder, and now creating digital strategies and managing digital projects. I have 20 years of marketing experience - 15 of those years senior - and have been a digital marketer for over ten of those years. I've worked on projects from $2K to $6M spanning the customer experience and overall strategy right through to detailed technical execution. I am a firm believer in a strong, precise brief and the ability to always find a work-around. I am a problem solver and diplomat. My true love is fast-moving etail site design and development. I'm a marketer turned digital specialist, so I have a strong focus on the target audience, end user and the business brand. I have a major social media specialisation, including audit and analysis and strategy. I have set up the end-to-end process for a range of brands from supply, warehousing, fulfillment, packaging, customer service, managing web (including product) content, images, information architecture, digital marketing, web useability and social media strategy and content. Specialties: Strategy, eCommerce, Online Retail (etail), Multichannel, Mobile and Repsonsive, Digital Multimedia, Social Media, PPA and PPC, Affiliate Networks, Web Analytics, Website Development, Project Management / Digital Production, Wireframing (Axure experience), B2B, Loyalty, Tech start-ups, e-marketing, eDM platform, content development and strategy, Digital Design (including UX), Digital Copywriting.

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