Row Murray

Recently graduated from an in-depth UX Design course with General Assembly. Specialist areas included UX process, User Research & Analysis, Useability & Information Architecture, Wireframing & Prototyping & Interaction Design.I'm a digital all-rounder, and now creating digital strategies and managing digital projects. I have 20 years of marketing experience - 15 of those years senior - and have been a digital marketer for over ten of those years. I've worked on projects from $2K to $6M spanning the customer experience and overall strategy right through to detailed technical execution. I am a firm believer in a strong, precise brief and the ability to always find a work-around. I am a problem solver and diplomat.My true love is fast-moving etail site design and development. I'm a marketer turned digital specialist, so I have a strong focus on the target audience, end user and the business brand. I have a major social media specialisation, including audit and analysis and strategy.I have set up the end-to-end process for a range of brands from supply, warehousing, fulfillment, packaging, customer service, managing web (including product) content, images, information architecture, digital marketing, web useability and social media strategy and content.Specialties: Strategy, eCommerce, Online Retail (etail), Multichannel, Mobile and Repsonsive, Digital Multimedia, Social Media, PPA and PPC, Affiliate Networks, Web Analytics, Website Development, Project Management / Digital Production, Wireframing (Axure experience), B2B, Loyalty, Tech start-ups, e-marketing, eDM platform, content development and strategy, Digital Design (including UX), Digital Copywriting.