Ovolo hotels has revealed its new brand positioning – ‘Wonder. Full.’, which sets out to capture “moments of wonder, inspired interiors and delightful details”, according to the company.
“A major component of Ovolo’s brand evolution was realigning the identity with the overall and unique hotel experience. Sophisticated yet creative and quirky interiors, and an increasingly design-savvy audience gave us an opportunity to elevate our brand whilst maintaining the innovative, disruptive yet cheeky spirit that continues to drive us in everything we do,” Ovolo Hotels founder and CEO Girish Jhunjhnuwala said.
Aimed at capturing moments of wonder, inspired interiors and delightful details, a fresh approach to art direction was developed to support the idea of ‘Wonder. Full.’ and to better convey each hotel’s unique character and offering.
Further enriching the brand and referencing Ovolo’s unconventional nature, guests will be meeting ‘Curios’ at every turn – Ovolo’s collection of rare, unusual or intriguing objects with the power to spark imagination or prompt a smile in the mind. A little bit odd and curiously cheeky, just like Ovolo.
Wonder. Full. has come to life across a suite of key guest touchpoints, covering everything from hotel key cards to print advertisements, in-room ‘loot bags’, website to social media assets and beyond. And a set of ‘Rules for Rule-Breakers’ guidelines ensures Ovolo have the right tools to bring the identity to market.
“Wonder. Full. not only demonstrates the alignment with of Ovolo’s hotel experience but also our commitment to continually innovate and create an enhanced customer experience,” said Ovolo Hotels group director of marketing Stephen Howard.
“Each unique, Ovolo hotels are famous for delivering consistently rich experiences to our guests. So, the idea of celebrating a place full of wonder was an obvious inspiration and insight to inform the brand evolution.”
In addition to the brand evolution, Ovolo has unveiled a new brand architecture introducing the By Ovolo Collective – each hotel unique, each one special, the more guests explore, the more they’ll find. This distinctive collection of hotels includes Nishi Apartments Canberra, the introduction of The Sheung Wan Central Hong Kong (formally Mojo Nomad Central) and Ovolo’s new Bali property due to open in the 4th Quarter of 2020.
“We have worked with Ovolo since their first venture into Australia. During our relationship we have looked to bring a sense of Magic & Logic to their brand,” said THERE Cofounder / Executive Creative Director Paul Taboure.
“With logic, we have galvanised a strategic framework with both Wonder. Full. & the By Ovolo Collective to underpin their brand. With magic we looked to bring a sense of wondrous fun and delight to the creative.”
