Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
SHARE
THIS



Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA).

The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar year.

The new integrated campaign is set to roll out in 2019 with engaging, and at times, confronting creative that will put ovaries front of mind for all Australians.

In a market where everyone is chasing the charity dollar, 10 feet tall’s new positioning for OCA intends to cut-through and encourage Australians to take action.

10 feet tall founding partner Says Joseph Meseha said: “As a small independent agency with big thinking and equally big heart, working with OCA feels like a natural partnership. We’re really looking forward to making a huge difference for Australian women living with this terribly underfunded, deadly disease.”

10 feet tall creative director Tina Funder said: “It’s not often you get a brief that is ultimately aiming to cure cancer. Unlike other cancers, ovarian cancer has experienced little change in treatment in over 30 years.

“It also has a devastatingly high mortality rate. We have a great opportunity here to transform OCA, and if we do a good job, change the lives of women and families across Australia. It’s a great honour.”

OCA director of marketing and communications Josy Shaw said: “We were looking for an agency who is nimble enough to operate as an extension of OCA and could demonstrate an understanding of where we need to take our brand.

“It’s imperative we make an impact with our communications moving forward, and 10 feet tall showed us how we can do that.”

Three Australian women die from Ovarian Cancer every day, and with the help of 10 feet tall, OCA aims to dramatically change those statistics for the better.

Please login with linkedin to comment

10 feet tall ovarian cancer

Latest News

Chris Howatson’s Next Move Revealed
  • Advertising

Chris Howatson’s Next Move Revealed

B&T can confirm departing CHEP CEO Chris Howatson's next move here. Not that he's actually confirmed it to us.

by B&T Magazine

B&T Magazine
Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead
  • Campaigns

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead

New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency
  • Campaigns

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency

The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign
  • Campaigns

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign

In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast
  • Media

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast

Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]