B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • EssenceMediaCom
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Joseph Meseha
Published on: 24th September 2018 at 12:16 PM
Joseph Meseha
Share
2 Min Read
SHARE

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA).

The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar year.

The new integrated campaign is set to roll out in 2019 with engaging, and at times, confronting creative that will put ovaries front of mind for all Australians.

In a market where everyone is chasing the charity dollar, 10 feet tall’s new positioning for OCA intends to cut-through and encourage Australians to take action.

10 feet tall founding partner Says Joseph Meseha said: “As a small independent agency with big thinking and equally big heart, working with OCA feels like a natural partnership. We’re really looking forward to making a huge difference for Australian women living with this terribly underfunded, deadly disease.”

10 feet tall creative director Tina Funder said: “It’s not often you get a brief that is ultimately aiming to cure cancer. Unlike other cancers, ovarian cancer has experienced little change in treatment in over 30 years.

“It also has a devastatingly high mortality rate. We have a great opportunity here to transform OCA, and if we do a good job, change the lives of women and families across Australia. It’s a great honour.”

OCA director of marketing and communications Josy Shaw said: “We were looking for an agency who is nimble enough to operate as an extension of OCA and could demonstrate an understanding of where we need to take our brand.

“It’s imperative we make an impact with our communications moving forward, and 10 feet tall showed us how we can do that.”

Three Australian women die from Ovarian Cancer every day, and with the help of 10 feet tall, OCA aims to dramatically change those statistics for the better.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: 10 feet tall, ovarian cancer
Share

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?