The Outdoor Media Association (OMA) has announced it has welcomed four new members in 2017 – Ayuda,
Big Screen Video, Hanlon Industries and Samsung – increasing the total membership of the peak industry body to 34.
OMA members fall into three categories: media display companies, non-media display companies and asset owners. Ayuda, Big Screen Video, Hanlon Industries and Samsung all fall into the non-media display category, which provides outdoor advertising services to clients.
Ayuda is a global software provider for out-of-home (OOH) media operators; Big Screen Video specialises in activating spaces with LED screens, including video screens, billboards, signage, scoreboards and unique applications; Hanlon Industries specialises in steel fabrication, mechanical manufacturing and maintenance, commercial building and equipment and labour hire; and Samsung is a global IT leader, managing more than 200 subsidiaries around the world.
OMA chief executive Charmaine Moldrich said the new members highlight the growth of the OOH (OOH) industry and the increasing scope of work by the association.
“OOH is dominating a unique space. There is no other media channel that offers the immediacy and flexibility of digital alongside the power and scale of the traditional poster,” she said.
“As we lean more towards technological solutions in OOH, we will become providers of even more utility, services and experiences for people traversing, and transacting in our reconsidered and renewed urban spaces. These new members reflect the path the OOH industry is on.”
Remi Roques, managing director of Ayuda Australia, said: “Ayuda lives to empower the digital out-of-home industry with an innovative software that drives the entire OOH workflow.
“We joined the OMA to bring our technical expertise to the Australian OOH community and grow, with the other members, the market share of outdoor advertising in the region.”
Big Screen Video director Brett Delaney said: “Big Screen Video is very proud to have become a member of the OMA. As a key supplier to the sector, we believe it is important to support the industry that supports our business.
“We are passionate about the outdoor media sector and have a genuine desire to do what we can to assist in driving the industry forward.”
Paul Hanlon, managing director of Hanlon Industries, said: “As leaders in the design, engineering and construction of outdoor signage, the team at Hanlon Industries is excited to be welcomed as members of OMA. We look forward to being part of an association that involves the best companies in the industry to promote and share innovation, research, trends, knowledge and advocacy.
“The future is bright, the opportunities are endless and we are excited to be sharing the journey with OMA and its members.”
Paul Sharpe, director of enterprise and small medium business at Samsung, said: “Samsung’s digital signage solutions are built around supporting the specific needs of Australian customers through a tailored approach that solves real-world business challenges.
“We are incredibly proud to now be members of the OMA. Australia offers an incredibly diverse and creative platform for businesses to explore new opportunities to interact with audiences through the latest in digital signage formats and technology.