In case you missed it earlier this week, B&T came up with a competition for Adlanders to help Australia jab its way out of what has turned out to be an absolute shemozzle of a vaccine rollout.
The goal: to create the best ad for the AstraZeneca shot.
And, we’re happy to report that news of the Good AZ Gold Adland Challenge is spreading fast online, across social media and even on breakfast radio (cheers, Russel!)
Adland, your time has come. Yes, we’ve all aired our grievances with what has come before, how much money the government has not put behind it and the politicising of what should be very clear messages.
Knowing how marvellous you all are, B&T is throwing open our audience to all comers to put their best efforts out there in the hope we’ll come across the “Life. Be in it.” campaign of our time.
Australia has always been held in high esteem globally as one of the benchmark countries when it comes to public health communications, and right now, we need to pull the proverbial rabbit out of the hat!
So, it’s simple. B&T understands there were 30-odd agencies pitching for the federal government’s vaccine messaging, so there’s probably a killer idea or two just lying around in bottom drawers.
Whether it’s rebadging AZ’s credentials (we’re all supposed to have that now, aren’t we?) or just getting the anti-vaxxers to lock themselves away and stay off Facebook, let’s get the message out there.
Submit your ideas for the Good AZ Gold Adland Challenge (storyboards and concepts are all good) and we’ll showcase them to the entire advertising, marketing and media cohort, and let you be the judge!
Then, we’ll talk to a few of our dear friends in the media game and see if we can’t just get one or two on air.
This is your chance to do something actually life-changing: convincing Australia to get vaccinated. If Sunday’s protests are anything to go by, then by god, we need your help!
Go on, get your ideas in HERE by 11:59pm (AEST) on Wednesday 4 August 2021. Your ad could get Australia vaxxed.
And, if you’re looking for a bit of inspo, perhaps this cracker of a video will give you the booster shot you need!
