Out-Of-Home Smashes Financial Results For August

Out-Of-Home Smashes Financial Results For August

The Out-of-Home (OOH) industry has reported its eighth straight month of YoY growth, with net revenue of $51.2 million for the month of August, an increase of 5.5 per cent from the same month last year, which posted a net revenue of $48.6 million.

Year-to-date revenue has increased by 15.8 per cent, tracking at $402.1 million, up from $347.2 million* for the same time last year. Digital Out-of-Home (DOOH) year-to-date makes up 24.1 per cent of total revenue, up from 15.8 per cent of total revenue for the same period last year.

The OOH industry finished 2014 on a record high of $602 million, a 10 per cent increase from 2013.

Category figures August 2015:

  • Roadside Billboards (over and under 25 square metres)
$17.8 million
  • Roadside Other (street furniture, taxis, bus/tram externals,
    small format)
$15.6million

 

  • Transport (including airports)
$9.6 million
  • Retail, Lifestyle and Other^
$8.3  million

 

* The figures have been adjusted for 2014 revenue to reflect changes within categories, allowing direct comparisons in revenue year-on-year.

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