Functional food operator My Muscle Chef (MYMC) has appointed independent consumer branding agency Our Revolution to deliver the brand strategy to drive the next stage of its rapid growth as it eyes weekly sales of one million ready to eat meals.
Our Revolution will develop the brand strategy for the business that is poised for significant growth, with multiple innovations in the pipeline and a recent $100 million investment from Quadrant Private Equity to fuel its growth plans.
MYMC was co-founded by brothers Tushar and Nishant Menon in 2013 with a focus on health, quality and service. It sells more than 400,000 ready to eat meals and snacks through direct delivery to more than 4,500 suburbs and more than 2,000 stockists nationwide every week
Our Revolution Client Services Director Diana Yako, said: “My Muscle Chef is a great Australian brand with big results on the board already – and big ambitions for what is to come. We’re thrilled to be working with its dynamic marketing and creative team on brand strategy to help propel it into the next growth phase as a leading food sector disrupter.”
My Muscle Chef Head of Marketing Clementine Churchill added: “At My Muscle Chef, we are not ones to ever stop striving for improvement. Just like our customers, as a brand we have been on a considerable journey and achieved much in a short period of time. We are excited to work with the team at Our Revolution on the next phase of our journey and ensure that our brand strategy puts us in a prime position to achieve our goals.”
