Our Revolution Awarded Brand Strategy For My Muscle Chef

Our Revolution Awarded Brand Strategy For My Muscle Chef
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Functional food operator My Muscle Chef (MYMC) has appointed independent consumer branding agency Our Revolution to deliver the brand strategy to drive the next stage of its rapid growth as it eyes weekly sales of one million ready to eat meals.

Our Revolution will develop the brand strategy for the business that is poised for significant growth, with multiple innovations in the pipeline and a recent $100 million investment from Quadrant Private Equity to fuel its growth plans.

MYMC was co-founded by brothers Tushar and Nishant Menon in 2013 with a focus on health, quality and service. It sells more than 400,000 ready to eat meals and snacks through direct delivery to more than 4,500 suburbs and more than 2,000 stockists nationwide every week

Our Revolution Client Services Director Diana Yako, said: “My Muscle Chef is a great Australian brand with big results on the board already – and big ambitions for what is to come. We’re thrilled to be working with its dynamic marketing and creative team on brand strategy to help propel it into the next growth phase as a leading food sector disrupter.”

My Muscle Chef Head of Marketing Clementine Churchill added: “At My Muscle Chef, we are not ones to ever stop striving for improvement. Just like our customers, as a brand we have been on a considerable journey and achieved much in a short period of time. We are excited to work with the team at Our Revolution on the next phase of our journey and ensure that our brand strategy puts us in a prime position to achieve our goals.”

 

Please login with linkedin to comment

my muscle chef Our Revolution

Latest News

New York, June 22, 2016: The BuzzFeed sign at the company headquarters.
  • Advertising
  • Media

Buzzfeed, Inc. Launches Lighthouse In Australia, UK And Beyond

BuzzFeed, Inc. today announced that Lighthouse, an offering for advertisers across its platforms that brings brands closer to its audience, is now available to clients internationally. Lighthouse leverages BuzzFeed’s tech-powered foundation and diverse array of content across BuzzFeed, Inc. – which includes BuzzFeed Entertainment, BuzzFeed News, Tasty, HuffPost and Complex Networks – to provide advertisers […]

News Corp Launches Cost Of Living Series Smart Savers Amidst Growing Crisis
  • Media

News Corp Launches Cost Of Living Series Smart Savers Amidst Growing Crisis

News Corp Australia has today launched a six-week cost of living editorial series, Smart Savers, to help its audiences make informed decisions to navigate the rising cost of living. According to News Corp Australia research consumers are spending, on average, 60 per cent of their incomes on bare essentials including food, fuel, housing and insurance […]

oOh!media Launches Dynamic Screen In Perth’s Claremont Quarter
  • Advertising

oOh!media Launches Dynamic Screen In Perth’s Claremont Quarter

oOh!media continues to expand its large format digital network in Western Australia, launching a full-motion dynamic broadcast screen at Claremont Quarter, a premium retail and lifestyle destination in one of Perth’s most exclusive suburbs. Located to the west of Perth’s CBD, Claremont Quarter is a prestigious luxury-focussed shopping environment comprising more than 120 high-end retailers […]

T Australia Releases Inaugural Culture Issue As Australian Arts Industry Continues Revival
  • Media

T Australia Releases Inaugural Culture Issue As Australian Arts Industry Continues Revival

T Australia: The New York Times Style Magazine’s inaugural Culture issue released today, featuring a cover depicting Australian dancer and model Rhys Kosakowski in fashionable motion and Australian artist Harold David creating “Thigh High and Safety Net” in the background. The abstract expressionist artwork was painted live as photographer Levon Baird shot the cover, and was […]

Ethnolink Releases Multicultural Flood Warning Campaign Following Tragic Deaths
  • Campaigns

Ethnolink Releases Multicultural Flood Warning Campaign Following Tragic Deaths

Multicultural communications agency Ethnolink has developed a culturally and linguistically diverse (CALD) campaign for NSW State Emergency Service (SES) that delivers flood warning and safety messages for multicultural communities in Sydney’s north-west. The campaign, which will run across a range of channels, has been launched on the back of news that three people in NSW […]

Stratosphere And AJF Team Up For NED Australian Whisky Campaign
  • Campaigns

Stratosphere And AJF Team Up For NED Australian Whisky Campaign

Stratosphere and AJF have collaborated with Top Shelf International’s NED Australian Whisky brand for a campaign featuring a combination of TV sponsorship and out of home placement. The campaign features a range of 15 second TV commercials live in key AFL and NRL games on Thursday and Friday nights across regional markets. The sponsorships will […]

Tiger Beer Celebrates Kick-Off For Football Season With New Campaign, The Golden Son
  • Campaigns

Tiger Beer Celebrates Kick-Off For Football Season With New Campaign, The Golden Son

To celebrate the start of this year’s football season, which kicked off last weekend, Tiger Beer has unveiled its latest global campaign – ‘The Golden Son’ – starring official Tiger brand ambassador Son Heung-Min. ‘The Golden Son’ celebrates Son’s most recent triumph: in May, he became the first Asian player to win the Premier League’s […]