Orchard Nabs Another Two Bits Of Buisness

Orchard Nabs Another Two Bits Of Buisness

Digital creative agency Orchard has announced after a competitive pitch process they have won two new pieces of business.

The agency will work with Blackmores to develop the PAW (Pure Animal Wellbeing) brand. The brand was developed by a vet in 2006 following an emerging trend both overseas and in Australia amongst pet owners seeking preventative and long term natural health measures and wellbeing products for their pet. Sharing a similar philosophy, Blackmores acquired the PAW business and rebranded it PAW by Blackmores.

In order to step change communication with influencers (veterinarians), Blackmores saw the need to communicate with pet parents directly to drive awareness and develop trial of their products. Orchard, with their proven approach to brand communications for the animal health category, will be charged with this task. From July, the agency will be developing a brand campaign introducing pet owners to the category of natural pet healthcare products online and in-store.

Orchard has also picked up a digital project for global biopharmaceutical company, AbbVie (previously Abbott Pharmaceuticals). The project is for one of the world’s largest medications, a biologic therapy that treats rheumatoid arthritis, among a number of other autoimmune diseases. Some 400,000 Australians live with rheumatoid arthritis, a crippling disease that causes pain and swelling of the joints, heavily impacting on a person’s quality of life.

The agency will be creating an interactive program designed to empower people living with this condition. The program will encompass the complete spectrum of their needs, stretching from emotional aspects of their condition through to practical aspects of different treatment options.

Wai Kwok, managing partner of Orchard said of the wins, “It’s credit to the Orchard team and to the clients on both these exciting initiatives. For both briefs we took a very different approach to solving the client problem and we were delighted that the clients acknowledged this. Sounds like a no brainer in a pitch situation but you have to have faith that the clients have an appetite for this. What we will create will be very special for their respective categories.”




Please login with linkedin to comment

Apple iPhone Federation Sqaure Jules Hall

Latest News

Roy Morgan: Written News Reaches 97% Of Aussies
  • Media

Roy Morgan: Written News Reaches 97% Of Aussies

Written news reaches 21.5 million Australians over 14 years of age every month, equivalent to 97 per cent of the population according to Total News Publishing data from ThinkNewsBrands and Roy Morgan. The data also shows readers across all demographics are actively leaning into news, with 67 million interactions per week. Australian news readers are […]

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]