Oracle Data Cloud has unveiled a new audience solution in Australia to address local audience data scarcity and help marketers reach digital consumers with the accuracy and scale they need.

These new Oracle Audiences use Oracle’s data science and technology to create more than 400 Australia-specific segments from online interest, demographic and online intent data across 64 million local device ID profiles.

The benefits of Oracle Audiences for marketers in Australia include:

• Australia-specific audiences – more than 400 audiences segmented through Oracle data science to match the local culture, language and interests of Australian consumers.
• Meaningful scale – 64 million unique local device ID profiles in Australia based on user data from more than 15 million global web domains.
• Discoverability and localisation – optimised search and activated relevant local data.
• Specialisation – tailored audiences across a dozen interests and industries, including automotive, B2B, consumer technology, FMCG, financial services, lifestyle, media and entertainment, restaurants, retail, telecommunications, demographics, and travel.

The announcement marks the first availability of Australia-specific audiences from the Oracle Data Cloud.

The platform also announced it has hired sales and support staff in Australia to help meet the needs of local marketers.

Brandon Paine, international vice president and general manager of Oracle Data Cloud, said: “Marketing success in the digital age depends on reaching the right people at scale with the right message, and Oracle Data Cloud has applied its cutting-edge data science to the world’s largest audience data marketplace to create hundreds of Australia-specific audiences that will help marketers improve the accuracy of their campaigns.

“Oracle Audiences are designed to incorporate the culture, language and interests of Australian consumers so marketers reach the right local consumers with the right messages, thus driving more effective campaigns and better results.”