Optus Sport is boosting its editorial offering, launching a new partnership with The Athletic.
Announcing the agreement today, Optus Sports Editor David Weiner revealed an Optus Sport subscription will now give users access to select content from The Athletic.
“This season, our unrivalled dedication to telling great football stories includes a partnership with The Athletic – giving our customers a taste, for free, of the world class content from the subscription-based global sports website, which has the largest sports newsroom in the world,” Weiner said.
“Our weekly selection of content from The Athletic – including videos from Tifo Football – is part of our commitment to take Optus Sport’s football fans closer to the action, with more depth, insight and access from across Europe.”
As well as providing a select number of articles on Optus Sport, users will also be able to access a free six-month trial from The Athletic.
The Athletic is a US and UK-operated subscription sports-journalism website, which has gained popularity for its in-depth analysis and coverage of NBA, NFL, Premier League and other global sporting leagues.
A 12-month subscription to The Athletic costs around $US30 ($40), according to the website.
Weiner said there is a “natural synergy” between The Athletic‘s offering and Optus Sport’s increased effort in editorial content.
The partnership also marks an opportunity for The Athletic to showcase its content to an Australian audience.
Alex Peebles, Commercial Director, APAC at The Athletic, said: “Optus is the ideal partner as we take this significant step in bringing The Athletic’s content to more fans around the world.
“Optus is a highly innovative media business, the market leader in Australian football and the official Premier League broadcaster and we are extremely pleased that together, we can deliver The Athletic’s incredible product to Australia’s football fans.”
