B&TB&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Nine
  • Cairns Crocodiles
  • Pinterest
  • Seven
  • B&T Exclusive
  • Australian Open
  • Married At First Sight
  • Partner content
  • ABC
  • Thinkerbell
  • Meta
  • Cairns Crocodiles Speaker Spotlight
  • 30 Under 30
  • Women Leading Tech
  • Special
  • AFL
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Optus Sport Joins Hubbl For Integrated Sport Viewing Experience
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Optus Sport Joins Hubbl For Integrated Sport Viewing Experience
Media

Optus Sport Joins Hubbl For Integrated Sport Viewing Experience

Staff Writers
Published on: 9th August 2024 at 10:12 AM
Edited by Staff Writers
Share
2 Min Read
Dani Simpson, executive director of Hubbl.
Dani Simpson, executive director of Hubbl.
SHARE

Hubbl has announced Optus Sport is now available on the platform, significantly expanding the platform’s sport offering.

The addition of Optus Sport means that premium sport and entertainment content from 17 global and local apps is now easily accessible and discoverable on a single-user interface for all Hubbl device customers.

With Optus Sport now available on Hubbl, customers will be able to experience every match of the Premier League just in time for the first game on 17 August and enjoy the action of the Emirates FA Cup, J-League, Barclays Women’s Super League, National Women’s Soccer League, K-League, DFB-Pokal, and DFB Pokal-Frauen and hundreds of international matches.

“As we continue to roll out our pipeline of updates and innovation we’re excited to welcome the newest partner onboard, Optus Sport joining Hubbl now takes our sport offering to new heights,” said Dani Simpson, executive director of Hubbl.

Through Hubbl’s fusion experience and because of its extensive lineup of apps, customers can also experience sport viewing like never before. Hubbl makes it easy to jump to different sport games, catch up on matches, and deep dive into different sporting codes, teams, and players on a single interface.

“With increased convenience and content choice, customers will have unrivalled access to Australian and international sporting events across the platform,” added Simpson.

“Hot on the heels of the successful live and exclusive broadcast of EURO 2024 and Copa América 2024, Optus Sport is now readying itself for the return of the Premier League, so we are excited to launch the Optus Sport app on Hubbl, which will provide Optus Sport subscribers with even more ways to enjoy the world’s best football,” said Howard Rees, head of Optus Sport.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.


TAGGED: hubbl, Optus Sport
Share
Fredrika Stigell
By Fredrika Stigell
Follow:
Fredrika Stigell is a former contributor at B&T, where she reported on culture across a wide range of sectors including media owners, experiential agencies, sustainability, fashion and beauty, pharmaceuticals and healthcare, and universities.

Latest News

Australian Prime Minister Anthony Albanese.
TV Ratings (1/4/2026): No MAFS, No Worries Seven News Wins The Night
02/04/2026
Ad Spend Down 3% YTD, But Nine’s Olympics Pushes Streaming 22.5%
02/04/2026
2degrees Rings Up Real Connection In Scroll-Stopping Campaign Via TBWA\NZ
02/04/2026
How AI Search Is Impacting Your Brand & Your Complete GEO Playbook
02/04/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?