oOh!media’s POLY Creates Bespoke AFL Spectacular To Celebrate AFL Finals Series

oOh!media’s POLY Creates Bespoke AFL Spectacular To Celebrate AFL Finals Series

POLY, the creative and innovation hub from oOh!media, has created a special build out of home celebrating the return of the 2022 Toyota AFL Final Series to Melbourne.

After two years of disruption the AFL wanted to reclaim September and restore the excitement and anticipation of the 2022 Toyota AFL Final Series which culminates with the Grand Final at the MCG on 24 September.

Using oOh!’s iconic spectacular site on Punt Road, located next to the MCG, POLY created a bespoke Out of Home execution that tells the story of the 2022 Toyota AFL Final Series by driving ongoing interest and intrigue for footy fans.

View the Punt Road spectacular.

The flags of each of the eight finalists have been attached to the Punt Road spectacular site and every Monday the flags of the losing teams will be removed, with the winning flags repositioned, revealing a section of the billboard. On Monday 19 September the message on the billboard will be revealed in full, with the two grand finalists’ flags sitting either side of the message.

Neil Ackland, chief content, marketing and creative officer, oOh! and CEO of POLY said: “After two years of finals being played in other states, the 2022 Toyota AFL Final Series has returned to its spiritual home in Melbourne. To mark the return, the AFL wanted to make a statement that finals footy is back.”

“The POLY team worked closely with the AFL to bring the concept to life, while navigating a number of logistical challenges. The result is a bespoke and dynamic creative spectacular that will capture the imagination of Melburnians and bring value back to the fans.”




Please login with linkedin to comment

AFL oOh!Media POLY

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]