B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • Anthony Albanese
  • oOh!Media
  • WPP
  • Thinkerbell
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: oOh!media Scoops Inaugural IMAA Media Partner Of The Year Award
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > oOh!media Scoops Inaugural IMAA Media Partner Of The Year Award
Advertising

oOh!media Scoops Inaugural IMAA Media Partner Of The Year Award

Staff Writers
Published on: 15th September 2023 at 8:59 AM
Staff Writers
Share
3 Min Read
SHARE

Independent Media Agencies of Australia (IMAA), announced the winners of its inaugural IMAA Awards for Media Partners at an event held at Sydney’s Kitty Hawk Bar.

Lead image: Jacquie Alley, chief operating officer, The Media Store & IMAA chair; Tim Elder, oOh!media’s national head of sales – direct, independent and boutique

The awards aim to recognise the important role media owners play in supporting independent media agencies and their clients.

The event was attended by more than 120 independent media agency leaders and media partners with the IMAA leadership team and Board of Directors each presenting an award.

The overall award for IMAA Media Partner of the Year went to oOh!media, with the honour accepted by Tim Elder, oOh!media’s national head of sales – direct, independent and boutique.

IMAA chair, Jacquie Alley, said: “I’d like to congratulate the entire oOh!media team on winning this highly coveted award. oOh!media achieved the highest overall score based on the awards’ criteria of service, proactivity, value proposition, data & insights, innovation and effectiveness which is no mean feat. They are a well-deserving winner, as are all media partner awards winners.”

The other IMAA Media Partner Awards recipients were:

Service and Relationships Award – SCA

Proactivity Award – SCA

Value Proposition Award – Bishopp

Data & Insights Award – Spotify

Innovations Award – Blis

Effectiveness Award – Nova Entertainment

TV Partner of the Year – Nine

Out-of-Home Partner of the Year – oOh!media

Audio Partner of the Year – SCA

Publishing & News Partner of the Year – Nine

Digital partner of the year – Spotify

More than 500 independent agency members from 158 independent media agencies voted in the IMAA Awards, with each member voting on the partner who provided the greatest value in each category.

IMAA CEO, Sam Buchanan, said: “It’s rare for media owners to be recognised for the incredibly important work they do with media agencies, not only in relationship building but also the strategic input, research, data and analytics, innovation, and effectiveness they provide. We wanted to change that and on behalf of the IMAA members, we are delighted to award our top media agency partners for 2023. They all play an integral part in our industry and our members’ and their clients’ success.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: imaa
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Emboldened, Emotional & Inspired – Cairns Crocodiles Masterclass, Presented By News Australia, Tug The Heartstrings
16/05/2025
TV Ratings (15/05/2025): Women’s State Of Origin Game 2 Pulls Nearly Twice The Viewers Of AFL Clash
16/05/2025
Nine Hails “A Great Day For Investigative Journalism” As Ben Roberts-Smith Loses Defamation Appeal
16/05/2025
Keep Left Updates Earned Media Impact Score Platform
16/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?