Outdoor media giant oOh!media has announced it will upgrade its Study network with the further digitisation of its inventory after securing long-term contract renewals with both the University of Sydney (USYD) and the University of Western Australia (UWA).
This is the continuation of the growth plans for the Study network, which has trebled in size since it was added to oOh!’s offering in late 2012.
Under the agreements, oOh! will install new slimline screens as part of UWA’s own $80 million investment into campus refurbishments, which are due for completion in 2020, with oOh! also set to convert all USYD classic panels to digital formats.
Adam Cadwallader, group director of Locate by oOh!, said: “The Study network has now trebled to more than 100 campuses since 2012, and now comprises of a unique offering made up of digital and classic panels strategically located in high dwell areas, including student lounges, cafeteria’s and student unions in most campuses across Australia.
“In addition, oOh!’s Study portfolio also gives clients that ability to engage further with students on campus with experiential opportunities, as well as native content on the Study network and online via UniJunkee.com.au.
“We know that students spend 17 hours per week on campus, and 5.5 hours within the student hubs and common areas, so if advertisers want to target students, Locate by oOh! can reach them like no other medium.”
Alistair Cowie, who is the sales, marketing and infrastructure director for the University of Sydney Union (USU), said: “Not only are the new digital signs in keeping with the significant works that the USU has undertaken, the displays also allow us to communicate with students en masse.
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