OMD has today announced a new investment structure for its Sydney office which sees the appointment of dual head of investment leads.

Investment lead on Telstra, Jane Combes (pictured below)  has been promoted to share dual responsibilities with current Sydney head of investment, Marelle Salib (main photo) OMD. Both Salib and Combes have over 15 years’ media experience, and between them have worked across the entire OMD Sydney client portfolio.

The change in structure is a result of significant client growth in the Sydney office over the past 12 months, including the new business wins of Suncorp, Activision and The Fork. The agency is also home to clients such as Telstra, McDonald’s, TABCORP, NSW Government, Qantas, Estee Lauder Companies and Apple.

The dual approach reflects OMD’s commitment to deliver a sustainable structure that continues to provide the right level of coverage and leadership for our clients. Salib and Combes will be responsible for developing the OMD Sydney Investment offering and will split responsibilities across the Sydney client teams. They will report into OMD’s national chief Investment officer, Melissa Hey.

Hey said of the new structure, “As the agency grows, we need to be set-up for the future to ensure we have the investment bench strength to cover our growing client portfolio. Marelle and Jane are the perfect duo to achieve this and will deliver the right level of leadership for our clients and support for our OMD teams.”

The new investment structure is effective immediately.