OMA Campaign Reconnects Missing Loved Ones To Bring Them Safely Home

OMA Campaign Reconnects Missing Loved Ones To Bring Them Safely Home
SHARE
THIS



David John O’Reilly was last seen leaving his home on Thursday, 5 March 2015, informing a family member he would return. He didn’t. Concerned family members considered this behaviour out of character and reported him missing to New South Wales Police. O’Reilly was featured in the Outdoor Media Association’s (OMA) Out-of-Home (OOH) campaign, as part of the industry’s $1 million donation of free space to promote NMPW.

The details of O’Reilly’s disappearance were widely promoted and shared with the community and media outlets across New South Wales (NSW) as part of the 2016 National Missing Persons Week (NMPW) campaign, which aims to highlight the issues and impacts surrounding missing persons.

The OMA and its members have supported NMPW for the best part of a decade because it believes that Outdoor advertising is perfectly positioned to broadcast community awareness messages, as it’s located where people live, work and socialise. If people see something, they are more likely to say something. To date, the OOH industry has donated in excess of $2.9 million dollars in advertising space to assist in bringing attention to the 35,000 Australians who go missing each year.

And we are heartened because our campaigns get traction. On Friday, 12 August 2016, David O’Reilly was located safe and well, after Crime Stoppers received multiple calls from the community who reported seeing a man matching David’s description.

Last year, Ursula Barwick – the ‘face’ of the 2015 NSW campaign – also resulted in a significant new lead. Ursula was reported missing in 1987, after last being seen boarding a train to Sydney. Police had suspected she met with foul play until multiple calls to Crime Stoppers were received during the campaign which provided new, confirmed information about Ursula’s movements in the years after her disappearance. This has progressed the case which is still under investigation by NSW Police.

We know that OOH triggers action because it has an inherent ‘kick’ over other media: this increases engagement with targeted, receptive and alert audiences – audiences that are 2 times more alert and 2.5 times more likely to act*.

And act they did in the case of David and Ursula.

In this busy world of ours where we are driven by numbers and financial outcomes, it is wonderful to be reminded of our humanity and to be part of something bigger. Campaigns like NMPW prove to us that the more you give, the more you get. We are grateful to be involved in creating a better outcome for families across Australia with this small gesture of ours – to broadcast critical information about missing loved ones.

OMA members support over 160 other arts, sports, charity and community causes through the donation of free advertising space.

*Compared to screen time at home.

Please login with linkedin to comment

Ad-free Multi-platform Saatchi & Saatchi Sydney

Latest News

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]