Ogilvy Sydney has released a funny new campaign which sees two mates and a creepy cat vie for KFC’s new Original Recipe Stacker Burger.
Running for the next four weeks, the campaign aims to remind KFC lovers that the new special release burger – which combines its Original Recipe Burger and ‘Stacker’ concept – is simply ‘the chicken you love, in a bun”.
https://www.youtube.com/watch?v=KUPR6yvGWww&feature=youtu.be
Outdoor posters and digital placements will support KFC’s campaign for its new burger.
Annabel Fribence, marketing director at Individual Meals, said the campaign is all about desire and crave.
“Original Recipe is our signature finger lickin’ good chicken,” she said.
“With two stacked Original Recipe fillets, we had no choice but to celebrate the undeniable desire this burger elicits. No one, man, woman or cat can escape it.”
CREDITS
Client: KFC
Annabel Fribence – marketing director, Individual Meals
Ashley Hughes – marketing manager, Individual Meals
Creative: Ogilvy Sydney
Group creative director – Shaun Branagan
Copywriter – Joshua Parmenter
Art director – Seamus Fagan
Group account director – Katie Dally
Account director – Jess Farahar
Account manager – Bridget Yeates
Deputy head of strategy – Ryan O’Connell
Senior strategist – Katharina Vassar
Lead social strategist – Jennifer Ngai
Digital producer – Oriane Veron
Senior production manager – Paul Baron
Junior digital production manager – Alex Chapman
Production: Ogilvy X
Director – Josh Logue
Sound – Electric Sheep
Head of broadcast – Rob Spencer
Supervising producer – Josh Jenkins
Senior agency producer – Peter Hackforth
Media: Mediacom
