Ogilvy Sydney has released a funny new campaign which sees two mates and a creepy cat vie for KFC’s new Original Recipe Stacker Burger.

Running for the next four weeks, the campaign aims to remind KFC lovers that the new special release burger – which combines its Original Recipe Burger and ‘Stacker’ concept – is simply ‘the chicken you love, in a bun”.

Outdoor posters and digital placements will support KFC’s campaign for its new burger.

Annabel Fribence, marketing director at Individual Meals, said the campaign is all about desire and crave.

“Original Recipe is our signature finger lickin’ good chicken,” she said.

“With two stacked Original Recipe fillets, we had no choice but to celebrate the undeniable desire this burger elicits. No one, man, woman or cat can escape it.”

CREDITS

Client: KFC

Annabel Fribence – marketing director, Individual Meals

Ashley Hughes – marketing manager, Individual Meals

 

Creative: Ogilvy Sydney

Group creative director – Shaun Branagan

Copywriter – Joshua Parmenter

Art director – Seamus Fagan

Group account director – Katie Dally

Account director – Jess Farahar

Account manager – Bridget Yeates

Deputy head of strategy – Ryan O’Connell

Senior strategist – Katharina Vassar

Lead social strategist – Jennifer Ngai

Digital producer – Oriane Veron

Senior production manager – Paul Baron

Junior digital production manager – Alex Chapman

 

Production: Ogilvy X

Director – Josh Logue

Sound – Electric Sheep

Head of broadcast – Rob Spencer

Supervising producer – Josh Jenkins

Senior agency producer – Peter Hackforth

 

Media: Mediacom