KFC has launched the latest instalment of its ‘Shut up and take my money’ campaign developed by Ogilvy Sydney.

The fourth chapter of the  ‘Shut up and take my money’ campaign features a university janitor playfully teasing a class of students with a $2.50 chips and gravy deal from KFC, after the students muddied the floors that he polished.

Here are the various versions:

Ogilvy group creative director Shaun Branagan said the series has been an incredible success.

“Whilst most retail campaigns are moronic and monotonous, this one is designed to sell without the yell, to entertain with story-selling,” he said.

Annabel Fribence, marketing director at Individual Meals, said: “No one can deny the fact that hot chips can cause food envy more than anything else, and as KFC has Australia’s best tasting chips, this commercial celebrates the irresistible taste and power of our chips.

“As the next instalment of ‘SUATMM’, this playful execution continues to communicate the fact that our value offers are too good to be true, offering you so much more than just a low price.”

CREDITS

KFC:

Annabel Fribence – marketing director, Individual Meals

Ashley Hughes – marketing manager, Individual Meals

 

Ogilvy Sydney:

Production – Ogilvy X

Director – Graeme Burfoot

Producer – Jude Lengel

Post production – The Editors

Audio – Song Zu

Head of broadcast – Rob Spencer

Supervising producer – Josh Jenkins

Senior agency producer – Peter Hackforth

Creative group head – Shaun Branagan

Copywriter – Tristan Viney

Senior art director – Carl Robertson

Group account director – Katie Dally

Account director – Jess Farahar

Account manager – Deborah Tran

Deputy head of strategy – Ryan O’Connell

Senior strategist – Katharina Vassar

Social strategist – Jennifer Ngai

Head of integrated operations – Jeroen Jedeloo

Digital producer – Oriane Veron

Senior production manager – Paul Baron

Junior digital production manager – Alex Chapman

 

Media: Mediacom