Award-winning creative, Jenny Mak (in photo below)) has been promoted to the role of creative director, Ogilvy Sydney working alongside the agency’s 40-strong creative team, and in close collaboration with planning, digital and strategy, to drive the creative vision for the agency.

Since being promoted Mak has developed a new campaign for Primo; Australia’s largest manufacturer of ham, bacon, salami and deli meats, launching this week.

The TVC goes live this week and is the first instalment in a series and is supported by digital, social and OOH

Mak joined Ogilvy five years ago initially as senior copywriter and then associate CD.

ECD Derek Green (right in photo) said Mak’s promotion was “a no-brainer”. “She’s an absolute pleasure to work with, she’s made a major impact on all of our clients’ brands with a great balance of hard-working campaigns and cutting edge work,” he said.

At Ogilvy, Mak has created work for some of the world’s most famous brands including Coca-Cola, Huggies, and KFC to name a few. Her work has also been awarded both locally and internationally at Cannes, Effies, New York Festivals, Spikes, One Show and AWARD.