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Reading: Ogilvy Promotes Undying Love For KFC In New Ad Featuring Adorable Work Dog
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B&T > Advertising > Ogilvy Promotes Undying Love For KFC In New Ad Featuring Adorable Work Dog
Advertising

Ogilvy Promotes Undying Love For KFC In New Ad Featuring Adorable Work Dog

Staff Writers
Published on: 29th January 2016 at 11:50 AM
Staff Writers
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A new spot from Ogilvy Sydney has put the true love shared between a man and his adorable dog at the centre of a new campaign for KFC.

The campaign follows the story of a tradie and a dog that he’s rescued from a muddy construction site, and the bond forged between the two.

The spot goes live nationally this week, and promotes another unchangeable love – that of KFC’s Original Recipe Burger.

https://youtu.be/CbzU-q4gV8Q

“This campaign is pure storytelling.  It’s about ‘the love that never changes’; a man, his dog, and the KFC Original Recipe Burger,” Ogilvy Sydney ECD Derek Green said.

“We’re extremely lucky to have such a confident and brave client like KFC. Together, we’re striving to push the boundaries of our ‘life should always be Finger Lickin’ Good’ platform. From the uninhibited joy of Plucka on a skateboard to the love affair between a man and his dog, and his KFC.”

KFC’s Nikki Lawson said while KFC’s Original Recipe Burger was its first ever burger, it has not been promoted on its own for some time.

“The Original Recipe Burger is KFC’s Crown Jewel, and is highly successful, it remains highly popular and it hasn’t changed from the day it was launched.  We felt it was time to celebrate this fantastic burger. The result is an aspirational story about the love between a man and his dog, communicating how some bonds, and the love of the original, simply do not change,” she said.

Several TVCs will launch this week, followed by cinema, website, radio, social and digital pre-rolls.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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