Ogilvy Australia has promoted four of its key leaders in Sydney and Melbourne, as part of a continued push to position itself as Agency of the Future.
Sally Kissane and Michelle Holland have both been elevated to managing directors for Ogilvy Sydney, after working together as managing partners for three years.
In Melbourne, Gavin MacMillan and Michael McEwan also become managing directors following three years of working together as managing partners.
Ogilvy Australia CEO David Fox said: “All four of these leaders have clearly demonstrated to the business and the broader market that leading an agency with different, but complementary skills, can result in outstanding success.
“Ogilvy Australia is heading into its fourth consecutive year of growth, and as we continue to expand our broad capabilities, deeper management of these offices is now required.
“Gavin and Michael in Melbourne, and Sally and Michelle in Sydney have already proven themselves as formidable management teams that can work together to nurture strong cultures, enabling both organic, and new business growth through our fully integrated digital, social, content and data offers.
“But this new promotion is not just about recognising their past success – it’s also about giving them greater opportunity to build the next level of business change by taking full management responsibility for their respective offices.
“They’ll be focussed on future-fitting the business with all the marketing armoury that our clients need from marketing automation, consulting, earned influence ideas through to the continued push of full digital services.”
Fox said the promotions were effective immediately, with both the Sydney and Melbourne MD teams reporting directly to him as CEO.
“Given the scale of both the Sydney and Melbourne offices, it makes sense to have two MDs in each to ensure all elements of the business are being effectively managed, and growth strategies executed.
“They have already proven how well it can work and we are excited for the future of these offices under their guidance.”
Looking to entice a more progressive audience into the Coopers family, Australia’s largest independent brewery has released a limited edition Hazy IPA. The product has launched via a national OOH and digital campaign in collaboration with Melbourne creative agency, TABOO. TABOO is behind the exciting new illustrative can design, inspired by the Australian landscape. The […]
Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]
BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]