Ogilvy Australia has promoted four of its key leaders in Sydney and Melbourne, as part of a continued push to position itself as Agency of the Future.
Sally Kissane and Michelle Holland have both been elevated to managing directors for Ogilvy Sydney, after working together as managing partners for three years.
In Melbourne, Gavin MacMillan and Michael McEwan also become managing directors following three years of working together as managing partners.
Ogilvy Australia CEO David Fox said: “All four of these leaders have clearly demonstrated to the business and the broader market that leading an agency with different, but complementary skills, can result in outstanding success.
“Ogilvy Australia is heading into its fourth consecutive year of growth, and as we continue to expand our broad capabilities, deeper management of these offices is now required.
“Gavin and Michael in Melbourne, and Sally and Michelle in Sydney have already proven themselves as formidable management teams that can work together to nurture strong cultures, enabling both organic, and new business growth through our fully integrated digital, social, content and data offers.
“But this new promotion is not just about recognising their past success – it’s also about giving them greater opportunity to build the next level of business change by taking full management responsibility for their respective offices.
“They’ll be focussed on future-fitting the business with all the marketing armoury that our clients need from marketing automation, consulting, earned influence ideas through to the continued push of full digital services.”
Fox said the promotions were effective immediately, with both the Sydney and Melbourne MD teams reporting directly to him as CEO.
“Given the scale of both the Sydney and Melbourne offices, it makes sense to have two MDs in each to ensure all elements of the business are being effectively managed, and growth strategies executed.
“They have already proven how well it can work and we are excited for the future of these offices under their guidance.”