Oath Launches In Australia & New Zealand, But A New Brand Name Is Already On The Way

Oath Launches In Australia & New Zealand, But A New Brand Name Is Already On The Way
SHARE
THIS



Media and technology player Oath has officially launched operations in Australia and New Zealand as part of its global rollout.

Led by managing director Paul Sigaloff (pictured above), Oath ANZ is a subsidiary of Verizon – an umbrella brand for all of AOL and Yahoo’s media and technology properties.

Oath reaches over one billion consumers globally and approximately half the online population of Australia and New Zealand (according to Nielsen and internal data) with brands such as Yahoo News, HuffPost, TechCrunch, Yahoo Finance, Yahoo Lifestyle and Tumblr.

These brands are complemented by Oath’s ad platforms, combining assets from BrightRoll, ONE by AOL and Yahoo Gemini.

Sigaloff said the launch of Oath across the trans-Tasman was an exciting time for Australian and New Zealand consumers.

“Oath is more than just a media brand – we are differentiated through our unique combination of culture and code,” he said.

“We understand the changes in consumer behaviour, and are investing in local content and consumer experiences that are reflective of modern day consumption.

“This, in turn, will deliver premium experiences to Australian and New Zealand consumers.

“In addition, combining the reach of this content with the power of our technology and data stack creates a compelling proposition to advertisers in a climate of transparency and accountability.”

Oath logo

The Oath logo

Sigaloff said Oath ANZ is focused on creating relevant and trustworthy content experiences across the whole suite of Oath brands.

“The market sentiment so far has been overwhelmingly positive and the team and I are excited to be bringing this new proposition to life,” he said.

The Oath portfolio in ANZ includes Yahoo News, HuffPost, AOL, Yahoo Finance, TechCrunch, Yahoo Sports, Engadget, MAKERS, Flurry, Oath Ad Platforms, RYOT, Yahoo Lifestyle and the BUILD Series.

However, the launch of Oath locally comes after Verizon announced last week it will rename the division Verizon Media Group/Oath as part of a new operating structure for the group. The changes will be effective from January next year.

Please login with linkedin to comment

Oath Paul Sigaloff Verizon Verizon Media Group/Oath

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]