OAK Asks Who’s The Least Hungrythirsty Person In Australia?

OAK Asks Who’s The Least Hungrythirsty Person In Australia?
Larissa Meikle
By Larissa Meikle
SHARE
THIS



After years of educating people on the dangers of hungrythirsty, Parmalat and The Monkeys have created a game to find the least hungrythirsty person in Australia for the launch of OAK’s latest flavour, Strong Iced Coffee.

The game, named “The Most Decisive Game Ever”, contains ten difficult levels specifically designed to weed out the hungrythirsty. To make it even harder the game can only be played once a day, at the time of day when most people are feeling sluggish – 3PM.

The weekly winners will be awarded a fridge full of OAK, and the person who claims the grand title of “The Least Hungrythirsty Person in Australia” will win a championship ring that unlocks privileges for the next year, and some serious bragging rights.

Morten Halvorsen, interactive creative director at The Monkeys said, “Only two people have managed to beat the game so far, so calling it hard is an understatement. But claiming the title as Australia’s least hungrythirsty person shouldn’t be an easy feat.”

Grant Flannery, interactive planning director at The Monkeys added, “Our team is excited to launch a digital product that talks directly to our audiences’ love of OAK Milk and gaming. A browser based game removes all barriers that apps currently put forward and allows our fans to prove wherever they are, that they’re the least hungry thirsty gamer in Australia.”

The game can be played on mostdecisivegame.com.

Credits:

Executive Creative Director: Scott Nowell
Interactive Creative Director: Morten Halvorsen
Interactive Planning Director: Grant Flannery
Art Director: Alice Schofield
Copywriter: Anthony Campagna
Digital Design Lead: Eva Godeny
Junior Designer: Laura Ives
Junior Digital Designer: Lauren Elliot
Planning Director: Michael Hogg
Tech Director: Peter Vahaviolos
Developer: Han Lee
Developer: Lachlan Tweedie
Executive Producer: Sabrina Riedel
Senior Digital Producer: Alastair Reilly
Content Director: Katie Wong-Hee
Senior Content Manager: Lauren Shelley
Community Manager: Alexandra Gee
Music Composer: Eric Skiff

Please login with linkedin to comment

Anytime Vision Festival of Media Asia Pacific Awards oak milk Parmalat

Latest News

Does TikTok Really Make Sense For Microsoft?
  • Opinion

Does TikTok Really Make Sense For Microsoft?

In this guest post, Alex Watts (pictured), DDB Sydney Head of Social, discusses his thoughts on the potential Microsoft/Tik Tok acquisition and whether the deal actually makes any sense for Microsoft… Trump is calling for a ban, China’s calling it a “smash and grab,” but the real question is – does buying TikTok really make sense for Microsoft? TikTok is […]

Opinion

by B&T Magazine

B&T Magazine
QMS Sport Rebrands As Media Tech
  • Media

QMS Sport Rebrands As Media Tech

Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]

Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker
  • Uncategorised

Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker

Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]

Former Haystac Head Of Strategy Launches PR Toolkit For Small Businesses
  • Advertising

Former Haystac Head Of Strategy Launches PR Toolkit For Small Businesses

Haystac’s former National Head of Strategy, Haylie Marchant (pictured) has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how to guides, the one-stop-shop for DIY PR covers media relations, media […]

Malcolm Turnbull & Janine Allis Elevate BIPOC Voices In Australia With New Series
  • Media

Malcolm Turnbull & Janine Allis Elevate BIPOC Voices In Australia With New Series

One Love Australia has launched a new social change initiative that will see a raft of high profile individuals, including former Australian Prime Minister Malcolm Turnbull and Boost Juice’s founder, Janine Allis, take part in a video interview series set to turn racism on its head. The initiative – titled #ShareThePlatform – will see these […]

Omnicom’s Resolution Digital Named As Google Honours Agency Of The Quarter
  • Advertising

Omnicom’s Resolution Digital Named As Google Honours Agency Of The Quarter

Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm
  • Advertising

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm

Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]